高级经理，合作伙伴营销
Senior Manager, Partner Marketing
关于 Andela：
在 Andela，我们深知才华遍布全球，但机会并不均等。在过去 12 年里，Andela 已经将客户与来自 135 多个国家的顶级远程技术人才连接起来，其中大多数人才来自非洲和拉丁美洲等新兴市场。
作为全球最大的人才市场之一，Andela 让企业能够更灵活地快速部署合格的技术人员。凭借在应用开发、人工智能、云与 DevOps、数据工程等先进技术领域高度专业的技术人员，客户项目交付速度提高了 33%。公司独有的 AI 驱动平台 Andela Talent Cloud 是业界唯一一个统一平台，管理完整的全球人才生命周期，并使客户能够比以往快 66% 的速度填补单个职位或组建全托管团队。
Andela 正处于两项突破性行业变革的边缘：一项是招聘/雇佣，另一项是软件开发，这两者都因生成式 AI 而加速。
加入我们，改变世界。
职位概要
作为高级经理，合作伙伴营销，您将在构建 Andela 的合作伙伴营销计划中发挥关键作用——制定战略、项目和关系，通过 Andela 的合作伙伴渠道推动销售线索、收入和品牌影响力。这是一项高影响力、高可见度的职位，适合一位经验丰富的合作伙伴营销人员，他们擅长在模糊环境中工作，并对塑造 Andela 增长战略核心的渠道充满热情。
您将与合作伙伴总监紧密合作，制定并执行合作伙伴渠道的营销策略——包括联合营销项目、共同上市活动、合作伙伴赋能和渠道活动——以加快合作伙伴获取和合作伙伴带来的收入。您将成为合作伙伴团队与更广泛的市场营销组织之间的纽带，将 Andela 的全部营销能力应用于合作伙伴渠道的场景中。
该职位向高级营销总监、上市策略报告，并位于美国或加拿大。
卓越领导力
作为 Andelan，您将成为公司其他成员的榜样——您不需要管理他人就能在 Andela 成为领导者！想想您的同事通常给您的反馈——如果通常是以下内容，我们希望听到您的声音。
- 低自我，少纷争：你善于倾听，乐于协作，不追求个人荣耀。
查看英文原文
About Andela:
At Andela, we know brilliance is evenly distributed around the world, but opportunity is not. For over 12 years, Andela has connected its customers with top global, remote technical talent from over 135 countries with the majority residing in emerging markets like Africa and Latin America.
As one of the world’s largest talent marketplaces, Andela gives companies greater flexibility to quickly deploy qualified technologists. With talent highly skilled in advanced technologies to support Application Development, Artificial Intelligence, Cloud & DevOps, Data Engineering, and much more, customers experience 33% faster project delivery. The company’s exclusive AI-powered platform, Andela Talent Cloud, is the industry’s only unified platform managing the complete global talent lifecycle and enables customers to fill individual roles or engage fully managed teams up to 66% faster.
Andela is on the precipice of two breakout industry transformations: one in staffing/hiring and the other in software development, both accelerated by generative AI.
Join us and change the world.
Job Summary
As the Senior Manager, Partner Marketing, you will play a key role in building Andela's partner marketing program — developing the strategy, programs, and relationships that drive pipeline, revenue, and brand presence through Andela's partner channel. This is a high-impact, high-visibility role for a seasoned partner marketer who thrives on building in ambiguous environments and is energized by the opportunity to shape a channel that is central to Andela's growth strategy.
You will work hand-in-hand with the Director of Partnerships to define and execute a partner channel marketing strategy — including co-marketing programs, joint go-to-market campaigns, partner enablement, and channel events — that accelerates both partner acquisition and partner-sourced revenue. You will serve as the connective tissue between the Partnerships team and the broader marketing organization, bringing Andela's full marketing capabilities to bear in the partner channel context.
This role reports to the Senior Director of Marketing, GTM Strategy, and is based in the US or Canada.
Exceptional Leadership
As an Andelan, you'll serve as a role model for the rest of the company — you do not need to manage people to be a leader at Andela! Think about the feedback your peers typically give you — if it usually sounds like the below, we want to hear from you.
- Low ego, low drama: You share credit, take blame. You like being wrong because it means someone else had an even better idea.
- One team mentality: You break silos across teams. You put the company and mission first above your team alone.
- Great listener, hungry for feedback: You're always seeking to improve — our product, our business, yourself. You solicit diverse opinions and deeply listen.
- Owner, not renter: You see a problem, you fix it or find someone who will. The buck stops with you.
- Team-player: You roll up your sleeves and get scrappy. You do this by proactively collaborating with your team while actively engaging in important details that matter.
- Business problem solver: You're not just a functional expert; you consistently get praise for approaching your function through the lens of solving business problems.
Key Responsibilities
Partner Channel Strategy
- Partner with the Director of Partnerships to define and execute Andela's partner channel marketing strategy — including co-marketing frameworks, joint GTM motions, and events.
- Develop a partner marketing playbook that scales across the three ways: to the partner, with the partner, and through the partner.
- Establish the metrics, reporting cadence, and feedback loops needed to measure partner marketing effectiveness and continuously improve program performance.
- Stay current on partner ecosystem trends, competitor partner programs, and emerging best practices in B2B channel marketing.
Co-Marketing Programs & Campaigns
- Design and execute co-marketing campaigns with named partners, including joint demand generation, content collaborations, webinars, digital campaigns, and co-branded events that generate pipeline and drive partner-sourced revenue.
- Program manage the end-to-end co-marketing process, collaborating with marketing peers across growth, content, design, PR, etc.
- Build and manage the partner marketing calendar, ensuring a consistent drumbeat of co-marketing activity across priority partners.
- Manage co-marketing budgets including partner marketing development funds (MDF), ensuring investments are strategically allocated and ROI is tracked and reported.
Partner Enablement
- Develop and maintain a library of partner-facing marketing assets and collateral, including pitch decks, one-pagers, case studies, and campaign toolkits that equip partners to effectively position and sell Andela.
- Create and deliver partner onboarding and enablement materials that help new partners quickly understand Andela's value proposition, target audience, and key differentiators.
- Work with the content and brand teams to ensure all partner-facing materials are on-brand, up-to-date, and aligned to Andela's current messaging and positioning.
- Build scalable systems and processes for partner content distribution and asset management.
Partner Events & Community
- Own the strategy and execution for partner-focused events — including partner summits, co-hosted roundtables, joint conference presence, and virtual events — designed to deepen partner relationships and generate joint pipeline.
- Represent Andela at key industry and partner ecosystem events, building relationships and visibility within the partner community.
- Identify opportunities to build community among Andela's partner network that increase partner engagement, advocacy, and referral activity.
Cross-Functional Partnership
- Serve as the primary marketing liaison to the Partnerships team, collaborating closely with the Director of Partnerships on partner acquisition, activation, and growth objectives.
- Partner with the broader marketing organization — including growth marketing, content, brand, and regional marketing — to bring the full marketing toolkit to bear on partner channel goals.
- Work with Revenue Operations to ensure partner-sourced pipeline is accurately tracked, attributed, and reported across the funnel.
- Provide the GTM and product marketing teams with partner insights, feedback, and intelligence to inform Andela's broader go-to-market strategy.
Reporting & Optimization
- Be accountable to partner marketing KPIs, including partner-sourced pipeline, co-marketing campaign performance, partner engagement, and MDF utilization.
- Work with marketing and revenue operations to build dashboards and reporting frameworks that provide visibility into the health and effectiveness of the partner marketing function.
- Continuously test, learn, and iterate on program approaches, applying data-driven insights to optimize outcomes over time.
Qualifications
Experience
- 7–9 years of B2B marketing experience, with a significant portion focused on partner marketing, channel marketing, or alliance marketing roles, ideally within a high-growth technology company.
- "Demonstrated track record of building and scaling co-marketing programs with technology partners, resellers, or strategic alliances (e.g., Microsoft Azure) from strategy through execution."
- Experience developing and managing partner enablement programs and content, including working in partner portals.
- Hands-on experience managing partner marketing development funds (MDF) and co-marketing budgets, including ROI tracking and reporting.
- Prior experience working closely with a Partnerships or Business Development team to align marketing activity to partner channel revenue goals.
- Experience in a global, remote-first organization with cross-functional collaboration across time zones.
Skills & Capabilities
- Strategic thinker with a builder's mindset — equally comfortable setting the strategy and rolling up your sleeves to execute.
- Strong program and project management skills, with the ability to manage multiple workstreams, stakeholders, and deadlines simultaneously.
- Analytical and data-driven, with the ability to define meaningful metrics, interpret performance data, and translate insights into action.
- Excellent written and verbal communication skills, including the ability to create compelling partner-facing materials and present confidently to senior stakeholders.
- Collaborative and relationship-oriented, with a demonstrated ability to build trusted partnerships with both internal teams and external partners.
Location
- While Andela is a fully remote organization, this role should be based in either the US or Canada.
- Some travel required for partner events, conferences, and internal meetings.
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