Global SEO Manager | Start-Up MNC | Fintech | Crypto | HKD 40,000
关于我们的客户 我们的客户是增长最快的金融科技 CFD 经纪商之一，由 FCA （英国）,FSCA （南非）和 FSC （毛里求斯）监管。其足迹跨越海上海和欧洲拥有超过350名专业人员的国际团队。有关角色高级全球 SEO 管理员在增加国际市场上的有机搜索存在方面重点关注，主要结果是提高流量，客户收购，创建可信，高排列页面遵循财务营销规则。网站 SEO （网站优化）·关键词优化：研究并选择每个国家最佳财务关键字。·站点设置 & 速度：确保网站快速加载，在移动上完美工作，并且搜索引擎很容易爬行。· 全球设置：确保网站为不同国家和语言配置正确。·内容更新：保持我们现有的博客帖子和产品页面新鲜，准确和高度相关。离线 SEO （品牌与声誉）·链接建设：从可信的金融网站，新闻媒体和博客中获得高质量的链接和提及以建立我们的域权力。·品牌信任：管理网络上的品牌声望，确保公众评论和财务目录列表是准确的和积极的。·竞争对手分析：确定竞争对手的企业，战略，优势和弱点，以找到市场份额扩大的竞争优势。· 针对准备购买用户：专注于"高意义"关键词 （如产品比较或财务计算器）,用户准备做出决定。·页面优化：与设计师和作家合作，让页面容易阅读，使用清晰的按 (CTA) 鼓励用户注册或申请。· A/B 测试：测试不同的标题，布局和表格，看什么会使更多有机访问者转换为客户。·跟踪登录：追踪和证明来自有机搜索的收入和注册数量。财务合规与信任 · 安全标准：确保所有内容都是非常准确和可靠的，符合谷歌对金融网站的严格质量规定 (YMYL). ·法律合作：与我们的合规/法律团队合作以确保所有发表的页面都遵守当地财政广告法规。要求：· 5年以上 SEO 工作，至少3年从事金融，金融技术，银行或保险。·全球技能：管理针对 m 的网站经验
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About Our Client
Our client is one of the fastest-growing Fintech CFD brokers and is regulated by FCA (UK), FSCA (South Africa), FSC (Mauritius). The footprints crossing SEA and Europe with an international team over 350+professional.
About The Role
The key focus of the Senior Global SEO Manager in growing the organic search presence across the international markets, with key primary results of boosting traffic, client acquisition, create trustworthy, high-ranking pages that follow financial marketing rules.
Key Responsibilities
Onsite SEO (Website Optimization)
- Keyword Optimization: Research and choose the best financial keywords for each country.
- Site Setup & Speed: Make sure websites load fast, work perfectly on mobile, and are easy for search engines to crawl.
- Global Setup: Ensure websites are set up for different countries and languages properly.
- Content Updates: Keep our existing blog posts and product pages fresh, accurate, and highly relevant.
Offsite SEO (Branding & Reputation)
- Link Building: Get high-quality links and mentions from trusted financial websites, news outlets, and blogs to build our domain authority.
- Brand Trust: Manage brand's reputation across the web, ensuring public reviews and financial directory listings are accurate and positive.
- Competitor Analysis: Identify rival businesses, strategies, strengths and weaknesses to find the competitive edge of market-share expansion
Organic Conversion (Client Acquisition)
- Targeting Ready-to-Buy Users: Focus on "high-intent" keywords (like product comparisons or financial calculators) where users are ready to make a decision.
- Page Optimization: Work with designers and writers to make pages easy to read with clear buttons (CTAs) that encourage users to sign up or apply.
- A/B Testing: Test different headlines, layouts, and forms to see what makes more organic visitors convert into customers.
- Tracking Sign-ups: Track and prove how much revenue and how many sign-ups are coming directly from organic search.
Financial Compliance & Trust
- Safety Standards: Make sure all content is highly accurate and trustworthy, meeting Google's strict quality rules for financial sites (YMYL).
- Legal Collaboration: Work with our compliance/legal team to ensure all published pages follow local financial advertising laws.
Requirements:
- 5+ years in SEO, with at least 3 years in Finance, Fintech, Banking, or Insurance.
- Global Skills: Experience managing websites targeting multiple countries or languages.
- Results-Driven: A proven track record of growing actual customer sign-ups, not just web traffic.
- Tools: Expert use of standard tools like Google Analytics, Search Console, and Ahrefs/Semrush.
Originally posted on Himalayas