Associate Director US Oncology Marketing, Patient Engagement Strategy - Individualized Neoantigen Therapy
**职位描述** ** 副主任患者参与战略营销** 我们公司内的美国肿肿瘤学业务是一个不断增长和动态的组织，致力于推进癌症患者创新治疗。我们有着令人兴奋的机会加入我们的动态商业团队，因为我们准备在美国推出基于 mRNA 的早期性黑色素瘤个性化新抗原疗法，通过联盟合作开发。这个新产品具有重新定义个性化的癌症治疗潜力，需要高度协调的操作模式来支持复杂的治疗生态系统中无接地提供治疗。报告给患者战略主任，美国肿肿瘤学营销与病人参与的*****策略**将开发和推动患者和护理人员的参与，透明度和共享决策在整个患者旅程中从考虑到转换。这一角色将优化患者支持计划 (PSP) 过渡，增强患者的真实声音，促进遵守战略，同时为未来管道指示做好早期患者旅程和见解。理想候选人带来对患者中心的营销热情，是一个以洞察力驱动的战略家，能够导航模糊性，影响不同利益相关者群体，并将患者需求与高度矩阵化的环境中的业务优先事项联系起来。**关键责任：** - **遵守策略：**设计，推出和优化跨功能遵循和持久性的策略，确保客户细分和合作伙伴之间的一致性作为整体遵守倡导者。通过优化客户体验框架提供方案，解决治疗放弃问题和主动管理治疗期望来帮助转型患者体验并推动遵守的客户中心战略 - **在办公室内策略：**提供帮助患者从考虑到转换工作中的策略，包括共享决策框架，关怀点教育生态系统以及 HCP 与病人参与支持。- **与患者支持策略协调和协调：**确保无过渡至 PSP 注册。支持团队提供见解和教育设计，以从治疗开始到治疗结束时将信心融入 PSP. - **Web 战略：**组织品牌的网络生态系统策略，患者接触点以及病人-
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**Job Description**
**Associate Director Patient Engagement Strategy Marketing**
The U.S. Oncology business within our company is a growing and dynamic organization committed to advancing innovative therapies for patients with cancer. We have an exciting opportunity to join our dynamic commercial team as we prepare for the potential U.S. launch of an mRNA-based individualized neoantigen therapy for early-stage melanoma, being developed through an alliance partnership. This novel product has the potential to redefine personalized cancer treatment and requires a highly coordinated operating model to support seamless therapy delivery across a complex treatment ecosystem.
Reporting to the Director Patient Strategy, the **Associate Director, US Oncology Marketing, Patient Engagement** **Strategy** will develop and drive patient and caregiver engagement, transparency and shared decision making across the patient journey from consideration to conversion. This role will optimize patient support program (PSP) transitions, amplify the authentic voice of the patient, drive adherence strategy while also preparing early patient journey and insights for future pipeline indications. The ideal candidate brings a passion for patient-centric marketing, is an insight-driven strategist who can navigate ambiguity, influence across different stakeholder groups, and connect patient needs to business priorities in a highly matrixed environment.
**Key Responsibilities:**
- **Adherence Strategy:** Design, launch, and optimize cross-functional adherence and persistency strategy, and ensure alignment across customer segments and partners as an overall champion for adherence. Develop customer-centric strategies to help transform the patient experience and drive adherence by optimizing the customer experience framework offerings, address treatment drop-off, and proactively manage treatment expectations
- **In-Office Strategy:** Deliver strategies to help drive patients from consideration to conversion in office including shared decision-making frameworks, point of care educational ecosystem, and HCP to Patient engagement support.
- **Alignment and Coordination with Patient Support Strategy:** Ensure seamless transition to enrollment into PSP. Support team with insights and educational design to incorporate into PSP building confidence from treatment start to treatment completion.
- **Web Strategy:** Orchestrate the branded web ecosystem strategy, patient touchpoints, and patient-first digital engagement strategies. Lead the vision to develop an intuitive, empathetic, and health-literate digital consumer ecosystem incorporating behavioral insights to ensure patients, their families, and caregivers receive timely, compassionate, and actionable guidance at every phase of their treatment journey.
- **Patient Ambassador Strategy:** Define and shape how patients experience and engage with our brand ensuring authentic patient voices educate others.
- **Patient Advocacy & Medical Patient Engagement Liaison:** incorporate insights (where permissible) to inform commercial messaging, campaign relevance, and resource design. Monitor emerging trends, unmet needs, and advocacy landscape dynamics within melanoma
- **Global Communications Liaison & Social Listening:** Partner with Global Communications lead to align brand strategy and initiatives to media opportunities and milestones. Lead consumer brand social listening streams to monitor patient sentiment, emotional burdens, and unmet community needs.
- **Future Indications:** Partner with global team to map patient journey, identify unmet needs, and shape launch readiness frameworks for forthcoming pipeline indications.
**Required Experience:**
- 5+ Consumer/Patient marketing, patient engagement within pharmaceutical, biotechnology, or Agency experience
- Proven track record in developing and executing consumer campaigns, digital and social strategies, DTC channels, omnichannel patient experiences and
- A growth mindset, strong collaboration, and business agility
- Strong leadership, problem solving, teamwork, analytical, written/verbal communication and presentation skills
- Ability to influence without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
- Ability to plan, prioritize, execute, anticipate challenges·
- Strong measurement and ROI framework experience; data‑driven optimization. Demonstrated cross‑functional leadership and senior‑stakeholder influence in a matrixed organization.·
- High Legal/Compliance IQ; experience operating within regulatory constraints.·
- Patient-Centric Mindset: Deep empathy and commitment to enhancing patient and caregiver experiences throughout difficult diagnostic and treatment journeys.
**Preferred Skills:**
Experience in the commercialization of complex therapies, including high-touch specialty products (e.g., bispecific antibodies, cell and gene therapies, radioligand therapies) is strongly preferred.
**Education**:
Bachelor's degree (BA/BS)MBA required
Advanced degree (MBA) preferred
**Position location**: Upper Gwynedd, PA (preferred) OR Remote
**Required Skills:**
Advanced Therapy Medicinal Products, Engagement Strategies, Market Research, Oncology Marketing, Patient Adherence, Patient Engagement, Strategic Thinking, Strategy Development
**Preferred Skills:**
Current Employees apply [HERE](https://wd5.myworkday.com/msd/d/task/1422$6687.htmld)
Current Contingent Workers apply [HERE](https://wd5.myworkday.com/msd/d/task/1422$4020.htmld)
**US and Puerto Rico Residents Only:**
Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please [click here](https://survey.sogosurvey.com/r/aCdfqL) if you need an accommodation during the application or hiring process.
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:
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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.
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The primary location for this posting is:
USA - Pennsylvania - North Wales (Upper Gwynedd)
Where required by law, the compensation range for this role is provided below.
The salary range for the primary location of this role is:
$156,900.00 - $247,000.00
This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at [https://jobs.merck.com/us/en/compensation-and-benefits](https://jobs.merck.com/us/en/compensation-and-benefits).
**Additional location(s):** Please note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you relevant to your location.
**Additional location(s) Compensation Information:**
**San Francisco Residents Only:** We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
**Los Angeles Residents Only:** We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
**Search Firm Representatives Please Read Carefully**
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
**Employee Status:**
Regular
**Relocation:**
No relocation
**VISA Sponsorship:**
No
**Travel Requirements:**
10%
**Flexible Work Arrangements:**
Hybrid
**Shift:**
1st - Day
**Valid Driving License:**
No
**Hazardous Material(s):**
NA
**Job Posting End Date:**
10/31/2026
***A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.**