绩效营销人员（付费搜索重点 / B2B经验）
PERFORMANCE MARKETER (Paid Search Focus / B2B exp)
性能营销专家（付费搜索方向 - B2B）
兼职 / 全职
查看 The Global Talent Co. 的人才网络：
The Global Talent Co. 网络 https://www.globaltalent.co/network?utm_source=chatgpt.com
你的职责
我们正在寻找一位思维敏捷、数据驱动的性能营销专家加入 The Global Talent Co. 的内部团队。
这是一个以 Google Ads（付费搜索）为主的兼职或全职内部职位，同时也会支持 Meta、LinkedIn 和新兴广告平台上的更广泛的付费媒体工作。
你的任务是通过构建和优化全漏斗付费活动来扩大我们的候选人获取引擎，吸引并转化来自世界各地的顶尖营销人才。
我们特别关注在多个国际市场和地区拥有 B2B 付费媒体活动经验的候选人。
职责
- 规划、管理并优化 Google Ads（付费搜索）活动，同时支持 Meta 和 LinkedIn 上的付费媒体项目。
- 负责关键词策略、出价策略和搜索意图优化，以推动高质量的候选人获取。
- 测试并尝试新兴广告平台，如 Reddit、X（Twitter）和 TikTok。
- 负责付费活动的完整生命周期，包括定位、创意说明、测试、优化、报告和持续改进。
- 与创意和内容团队紧密合作，开发并持续提升高表现的广告素材。
- 使用 CPL、CPA 和 ROAS 等 KPI 监测并优化表现。
- 分析活动表现并将数据转化为可操作的建议。
- 关注平台更新、算法变化、广告趋势和行业最佳实践。
- 持续进行 A/B 测试，包括标题、素材、落地页、受众和行动号召，以最大化转化率。
- 构建并维护绩效仪表盘，并向管理层传达活动洞察。
要求
- 3–6 年管理 Google Ads（付费搜索）活动的实际经验，具备 Meta 和/或 LinkedIn Ads 的额外经验。
- 对关键词研究、搜索意图、出价策略、匹配类型和转化优化有深入理解。
- 在提升活动表现的同时降低获客成本方面有成功经验。
- 具备强大的分析思维，有使用 Google Analytics、Looker Studio、Mixpanel 或类似报告工具的经验。
查看英文原文
PERFORMANCE MARKETER (PAID SEARCH FOCUS - B2B EXP)
Part-Time / Full-Time
Check out The Global Talent Co.'s talent network:
The Global Talent Co. Network https://www.globaltalent.co/network?utm_source=chatgpt.com
YOUR ROLE
We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co.
This is a part-time or full-time internal role focused primarily on Google Ads (Paid Search) while also supporting broader paid media efforts across Meta, LinkedIn, and emerging advertising platforms.
Your mission will be to scale our candidate acquisition engine by building and optimizing full-funnel paid campaigns that attract and convert top-tier marketing talent from around the world.
We're particularly interested in candidates who have experience running B2B paid media campaigns across multiple international markets and regions.
RESPONSIBILITIES
- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS.
- Analyze campaign performance and transform data into actionable recommendations.
- Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
- Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
- Build and maintain performance dashboards and communicate campaign insights to leadership.
REQUIREMENTS
- 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.
- Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.
- Proven success improving campaign performance while reducing acquisition costs.
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
- Comfortable managing and scaling paid advertising budgets across multiple channels.
- Experience collaborating with creative teams to develop high-converting advertising assets.
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Highly autonomous, organized, and comfortable working in a remote-first environment.
- Proven experience running B2B paid media campaigns, with a strong emphasis on lead generation and performance marketing.
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences. Candidates who have only managed campaigns within a single country are less likely to be a fit for this role.
HIGHLY PREFERRED
- Experience working for a Talent Staffing, Recruitment, Talent Acquisition, HR Tech, Employer Branding, Workforce Solutions, or Remote Hiring company. This remains one of the strongest indicators of success for this position.
- Experience marketing to marketers or other professional B2B audiences.
- Experience in Recruitment Marketing or Talent Acquisition Marketing.
- Experience scaling campaigns across North America, Europe, APAC, LATAM, or multiple regions simultaneously.
- Experience building candidate acquisition funnels or talent attraction campaigns.
NICE TO HAVE
- Experience with landing page testing and conversion rate optimization (CRO).
- Experience working with marketing automation platforms and CRM integrations.
- Experience leveraging first-party data and audience segmentation strategies.
- Familiarity with attribution modeling and multi-touch reporting.
ABOUT US
At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to competitive salaries, long-term career opportunities, and the chance to work with some of the most innovative companies across Europe and the United States.
As your employer, we match exceptional marketing talent with high-growth businesses looking for long-term strategic hires. Our mission is to remove geographical barriers and connect world-class marketers with leading global companies through remote work.
If you're passionate about performance marketing and want to make a measurable impact while working alongside an ambitious international team, we'd love to hear from you. 🚀