Demand Generation Lead
超人提供动态混合模型，并且该角色的候选人可以远程进行。你可能会在计划合作周期间前往亲身见面。管理人员根据业务需求确定亲眼时间._ _ 这种混合方法有助于培养信任，创新和强大的团队文化，随着需要集中时间从家工作的灵活性._ ## **About Superhuman** Grammarly 现在是超人的一部分，这是人工智能生产力平台，旨在释放每个人的超人类潜力。超人应用程序和代理套件将 AI 带来到人们的工作的地方，并与超过100万个应用程序和网站集成。该公司的产品包括 Grammarly 的写作辅助，超人文档协作工作空间，邮箱收件箱管理和 Go,这是一个主动的人工智能助理，可以理解环境并自动提供帮助。在2009年成立，超人为全球超过4000万个人，50,000组织和3,000个教育机构提供了权力来消除繁忙的工作，专注于重要的事情。在 [superhuman.com]http://superman.com) 了解更多关于我们的[价值在这里]https://blog.superhuman. com/our-values/).### The Opportunity 我们正在寻找需求领导代头来推动超人邮件的管道增长。这一职位位于营销收入内部，负责构建和扩大集成需求生成计划，这些项目为邮件创建并加速营销源和影响力管道。你将与销售，产品营销和增长密切合作，将产品优先事项转化为市场面向的竞选活动和销售游戏，推动新标志收购，竞争性移动和客户扩张。在这个角色中成功需要强大的商业敏度，与销售深入协作以及基于可测量管道和收入的影响的性能驱动思维方式。在此职位中，你将：- 拥有超人邮件的执行，与 GTM 目标和收入目标相一致。- 与跨职业合作伙伴合作建立并运行全营销活动在付费，收益和所有道上，推动入境和出口管道的共享所有权进行净新收购和帐户扩张。- 密切合作于销售和 RevOps 以将竞选策略与管道目标和账户优先事项协调起来。- 构建和优化培养计划，加速通过道来实现客户的领先性和增长。
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_Superhuman offers a dynamic hybrid model, and candidates in this role can be based remotely. You may be expected to travel to meet in person during your team’s scheduled collaboration weeks. Managers will determine in-person time according to business needs._
_This hybrid approach helps foster trust, innovation, and a strong team culture, with the flexibility of working from home, whenever you need focus time._
### **About Superhuman**
Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Superhuman Docs’s collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at [superhuman.com](http://superhuman.com) and about our [values here](https://blog.superhuman.com/our-values/).
### The Opportunity
We are looking for a Demand Generation Lead to drive pipeline growth for Superhuman Mail. This role sits within Revenue Marketing and is responsible for building and scaling integrated demand generation programs that create and accelerate marketing-sourced and influenced pipeline for Mail.
You will partner closely with Sales, Product Marketing, and Growth to translate product priorities into market-facing campaigns and sales plays that drive new logo acquisition, competitive displacement, and customer expansion. Success in this role requires strong commercial acumen, deep collaboration with Sales, and a performance-driven mindset grounded in measurable pipeline and revenue impact.
In this role, you will:
- Own the execution for Superhuman Mail, aligning with GTM goals and revenue targets.
- Collaborate with cross-functional partners to build and run full-funnel marketing campaigns across paid, earned, and owned channels, driving shared ownership of inbound and outbound pipeline for net-new acquisition and account expansion.
- Partner closely with Sales and RevOps to align campaign strategy with pipeline goals and account priorities.
- Build and optimize nurture programs that accelerate leads through the funnel and drive customer expansion.
- Measure and report on campaign performance, pipeline impact, and ROI—turning insights into action.
- Collaborate cross-functionally with Sales, Customer Success, Product, Product Marketing, Content, Brand, Growth, and other teams to deliver a cohesive buyer experience.
What You’ll Own:
1. Sales-Aligned Demand Engine
- Build and scale a repeatable product demand engine aligned to sales priorities
- Translate product strategy and roadmap into revenue-generating demand programs
- Partner closely with Sales leadership to design high-impact Sales Plays
2. Agile Product Demand Programs
- Launch rapid, test-and-learn campaigns tied to product launches, feature releases, and market opportunities
- Run performance-oriented programs that can scale into integrated campaigns and buyer journeys
- Continuously optimize messaging, segmentation, and channel mix based on performance data
3. Competitive & Market Plays
- Develop competitive displacement programs
- Enable Sales with targeted plays, messaging, and field-ready assets
- Partner with Product Marketing on positioning and differentiation
4. Cross-Sell & Expansion Programs
- Design expansion and cross-sell programs across the installed base
- Partner with Customer Success and Sales to drive product adoption and revenue growth
- Build targeted segmentation strategies based on product usage and account signals
5. Pipeline & Revenue Accountability
You will be directly accountable for:
- Marketing-sourced product pipeline (and revenue)
- Marketing-influenced product pipeline (and revenue)
- Product campaign performance and ROI
- Conversion rates across key funnel stages
### Qualifications
- 8 - 10+ years of experience in B2B marketing, demand gen, product marketing, and/or growth roles; demonstrating a builder’s mentality—comfortable building programs, processes, and teams from the ground up and scaling them effectively.
- Proven track record of driving pipeline and revenue through strategic campaign planning and integrated, multi-channel campaigns spanning brand awareness, demand generation, and customer expansion.
- Deep expertise in product demand—tailoring messaging and programs to different personas, segments, and stages of the funnel. Skilled at turning product strategy into compelling demand programs.
- Experience partnering deeply with Sales in a sales-led GTM motion.
- Strong analytical orientation with experience using data to drive decisions and optimize campaigns. Proven experience owning performance metrics.
- Experience running agile campaign frameworks and rapid experimentation
- Strong partnership skills—comfortable aligning closely with Sales, RevOps, Product Marketing, Product, Customer Success, Lifecycle, Content, Brand, Creative, Growth, and Channel Partner teams; proven ability in cross-functional leadership and orchestration to keep stakeholders aligned.
- Executive presence and ability to influence cross-functional stakeholders
- Customer-obsessed with a deep commitment to understanding user pain points and delivering value at every touchpoint.
- Comfortable with ambiguity, adaptable, and proactive in creating clarity amid change.
- Demonstrated ability to balance vision with execution, delivering results while holding themselves and teams accountable; skilled at prioritizing effectively under constraints.
- Familiarity with tools like Pardot, Salesforce, 6sense, and other platforms.
- Has a demonstrated ability to work independently with minimal guidance, proactively manages tasks and priorities across multiple projects, analyzes and executes work efficiently, collaborates effectively with cross-functional teams, and thrives in fast-paced, results-driven environments.
### **Compensation and Benefits**
Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more:
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
Superhuman takes a market-based approach to compensation, so base pay may vary by location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.
For more information about our compensation zones and locations where we currently support employment, please refer to [this page](https://superhuman.com/company/careers/compensation-zones). If a location of interest is not listed, please speak with a recruiter for additional information.
Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined by compensation zone and may be modified in the future.
### **We encourage you to apply**
At Superhuman, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).