出海雷达

Group Manager, Brand Advertising

设计市场运营限定地区(需当地身份)与中国几乎无重叠,需长期倒时差
公司Superhuman
薪资$167,000 - $240,000/年
工作地点United States
地域资格限定地区(需当地身份)
时区要求与中国几乎无重叠,需长期倒时差
用工类型generous_pto
发布时间3 天前
数据来源4dayweek.io
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注意地域限制:该职位明确限定在 United States 招聘。如果你是位于中国大陆的求职者,通常需要当地工作身份才能投递,或需与雇主确认是否接受独立合同(Contractor)形式合作。
作息提示:与中国几乎无重叠,需长期倒时差。
关于本页中文:职位描述由本机离线模型翻译,属机器翻译,供快速判断用;正式沟通与投递请以英文原文为准。官方翻译通道恢复后会自动重译升级。

超人为这个角色提供了动态的混合工作模式。这种灵活的方法让团队成员拥有两世界最好的:大量的专注时间,以及亲身协作,有助于培养信任,创新和强大的团队文化。该公司的产品包括 Grammarly 的写作辅助,超人文档的协作工作空间,邮箱收件箱管理和 Go,这是一个主动的人工智能助理,可以理解环境并自动提供帮助。在2009年成立,超人为全球超过4000万个人,50,000组织和3,000个教育机构提供了权力来消除繁忙的工作和关注重要的事情。在 [superhuman.com]http://superman.com) 了解更多关于我们的价值观 (这里)https://blog.superhuman. com/our-values/).####机会实现我们雄心勃勃的目标,我们正在寻找集团经理,品牌广告加入我们的获取增长团队。作为品牌广告团队经理,你将领导一个品牌营销人员和媒体和创意机构的台,帮助塑造我们快速发展的多品牌投资组合如何在顶级频道中显示。- **拥有 ToF/品牌媒体计划和预算.**设定年度和竞选水平分配 (~XXM$/年)在电视,流媒体/CTV,OOH,YouTube/数字视频,影响者和音频;继续测试新或新兴频道。有效管理和优化这些预算,通过分配各品牌,道,观众,市场和活动来提高 ROI 并支持品牌和增长目标。- **对品牌广告和媒体的代理商和承包商关系进行监督.**直接合作伙伴和机构在投资组合战略,创意执行,媒体效率和报告方面做好监管。- **多品牌组合中调整品牌故事.* *将不断变化的位置转换到 Grammarly,超人邮件,电子邮件文件和 Go 以及新收购的品牌中,以保持一致的频道特定运动 (例如返学,超人意识,专业人士). - **Prove ToF 是持续地改变组合。

查看英文原文

_Superhuman offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture._

### About Superhuman

Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Superhuman Docs's collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at [superhuman.com](http://superhuman.com) and about our values [here](https://blog.superhuman.com/our-values/).

### The Opportunity

To achieve our ambitious goals, we’re looking for a Group Manager, Brand Advertising to join our Acquisition Growth Team. This role will own the strategy, budget, and execution of our top-of-funnel and brand advertising investment across Grammarly and Superhuman.

As Group Manager, Brand Advertising, you will lead a team of brand advertising marketers and a bench of media and creative agencies, helping to shape how our fast-evolving, multi-brand portfolio shows up across top-of-funnel channels.

- **Own the ToF/brand media plan and budget.** Set annual and campaign-level allocation (~$XXM/year) across TV, streaming/CTV, OOH, YouTube/digital video, influencer, and audio; continue testing new or emerging channels. Manage and optimize those budgetseffectively, allocating budgets across brands, channels, audiences, markets, and campaigns to improve ROI and support brand and growth targets.

- **Oversee agency and contractor relationships for brand advertising and media.** Direct partners and agencies on portfolio strategy, creative execution, media efficiency, and reporting.

- **Adapt the brand story across a multi-brand portfolio.** Translate evolving positioning across Grammarly, Superhuman Mail, Docs, and Go, as well as newly acquired brands, into channel-specific campaigns (e.g., Back-to-School, Superhuman Awareness, Professionals) that stay consistent as the portfolio shifts.

- **Prove ToF is working.** Partner with Data Science/Measurement on incrementality (GeoX), media-mix modeling, and brand-lift studies (Ipsos, UXMR) to validate spend and reallocate against what's working.

- **Build the strategic frameworks the function runs on.** Drive the investment strategy and playbook for multi-brand and multi-product top-of-funnel investment. Set guidelines for working with business unit leaders .

- **Collaborate closely with internal teams,** including brand creative, data science, and product marketing, to ensure alignment of our ad initiatives with overall business objectives and messaging.

- **Lead, mentor, and inspire a team** of brand advertising marketers, providing guidance, support, and professional development opportunities to ensure the team's success.

### Qualifications

- 8+ years in brand/ToF media, with direct experience across channels such as TV, streaming/CTV, OOH, digital video, influencer, and audio.

- Track record owning $XXM+ in annual media budget, including agency management and vendor negotiation.

- Experience managing a portfolio of brands or products under one house of brand, and adapting messaging as positioning shifts.

- Direct creative production experience (agency-side or client-side): comfortable in scripts, storyboards, and cuts, not just media plans.

- Working fluency in incrementality and brand-lift measurement (e.g., geo experiments, media-mix modeling); can translate results into creative and media decisions.

- Team management experience, and can flex between channel management and strategic planning.

### Compensation and Benefits

Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more:

- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)

- Disability and life insurance options

- 401(k) and RRSP matching

- Paid parental leave

- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time

- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)

- Annual professional development budget and opportunities

Superhuman takes a market-based approach to compensation, so base pay may vary by location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. For more information about our compensation zones and locations where we currently support employment, please refer to [this page](https://superhuman.com/company/careers/compensation-zones). If a location of interest is not listed, please speak with a recruiter for additional information.

Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.

### We encourage you to apply

At Superhuman, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).

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