副总裁,客户参与(市场准入)
Vice President, Client Engagement (Market Access)
Lumanity致力于通过加速和优化获取改变生命的药物来改善健康结果。作为一家全球战略合作伙伴,我们整合策略、证据、参与和科技,旨在通过革新价值的生成、展示和沟通方式,为客户提供突破性的价值,解决他们最棘手的挑战
职责 / 岗位概述
我们正在寻找一位富有创意、注重解决方案的机构领导者,担任市场准入部门的客户参与副总裁,帮助制药和生物技术公司为其品牌获得市场准入,并在不断变化的医疗保健环境中蓬勃发展。我们的市场准入业务处于传统市场研究、战略咨询和广告代理服务的交汇点。这种创新模式使我们能够帮助客户深入了解目标客户,并精准有效地进行互动以实现成果
在这个面向客户的管理职位中,客户参与副总裁负责高级别的广告活动规划、协调和指导,同时识别并应对营销环境的变化
我们希望找到一位有经验的市场营销领导者,具备市场准入经验,能够带领一个大型跨职能团队。该职位需要一位优秀的沟通者,具备出色的写作能力,能够向高层管理人员有效展示战略和战术计划
您应能利用您的经验和专业知识,自信地为客户提供建议和见解
日常职责包括:• 为客户提供和代理产品团队提供领导作用 • 负责整合营销计划的战略开发与实施,并确保所有专业活动符合既定的战略方向 • 监督创意开发,确保其符合最高质量标准,并在所有传播渠道上传达战略和目标 • 作为团队主要接口与客户产品总监及营销战略联络人对接,处理品牌和商业问题 • 领导并监督团队内代理部门的所有活动 • 与运营负责人一起审查月度和季度财务跟踪报告,并向管理层汇报
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Overview/About Lumanity
Lumanity is dedicated to improving health outcomes by accelerating and optimizing access to life-changing medicines. As a global strategic partner that brings together strategy, evidence, engagement, and technology, we were designed to engineer breakthrough value to tackle our clients’ toughest challenges by revolutionizing how value is generated, demonstrated, and communicated.
Responsibilities / Position overview
We are seeking an idea-generating, solutions-oriented agency leader to serve as Vice President of Client Engagement within our Market Access division, which helps pharmaceutical and biotechnology companies gain market access for their brands and thrive in the changing healthcare landscape. Our Market Access business operates at the intersection of traditional market research, strategy consulting, and advertising agency services. This innovative model allows us to help clients deeply understand their customer targets and engage with precision and purpose to drive results.
In this management level, client-facing role, the Vice President, Client Engagement operates at a senior- level planning, coordinating, and directing advertising campaigns for agency clients as well as identifying and addressing changes in the marketing environment.
We’re looking for an experienced marketing leader with market access experience who can lead a large cross-functional team. This role requires someone who is an excellent communicator with strong writing skills who can effectively present strategic and tactical plans to senior management.
You should be able to utilize your experience and expertise to confidently provide insights and recommendations to clients.
Day to day responsibilities include:• Provides leadership role for client and agency product teams • Responsible for the strategic development and implementation of integrated marketing programs as well as ensures that all professional activities are in line with the agreed upon strategic direction• Supervises creative development to ensure it adheres to the highest quality standards and communicates against strategy and objective across all communication channels• Serve as primary team interface with client product directors and directors of marketing strategy liaison with client on brand and business issues • Leads and supervises all activities between agency departments on the team• Reviews monthly and quarterly financial tracking reports with Operations lead and presents reports to client brand management • Formulates plans to extend business with established accounts • Supervises and participates in new-business development• Supervises account team members and monitors their performance both with their client counter parts and internally with other creative and operational departments. Distributes projects and reviews their progress continually to ensure professional growth is attained. • Effectively leads client engagement and ensures the organic growth of the business through client relations• Efficiently manages account budget, identifies areas of risk and provides solutions• Identifies process or procedure opportunities for improvements and suggests resolutions• Actively instills the company culture amongst the team• Excels at client relations to ensure that the client has the optimal customer service experience
Qualifications
•Bachelor’s degree in marketing, communications, advertising or related field• Minimum 8-10 years of experience in a fast-paced agency environment• Demonstrated experience and success in leadership of cross-functional agency teams• High motivation, good work ethic, maturity and personal initiative• Strong oral and written communication skills • Strong organizational skills and attention to detail• Occasional travel may be required
Benefits
We offer our employees a comprehensive benefits package that focuses on what matters to you – health and well-being, personal finances, professional development, and a healthy work/life balance:
- Competitive salary plus bonus scheme
- Medical, dental, and vision insurance options
- 401(k) plan with employer match
- Generous amount of paid time off annually + paid holidays
- Flexible spending accounts for health and dependent care
- Health Savings Account option with employer match
- Employee Assistance Program
- Paid short-term and long-term disability coverage and more
Originally posted on Himalayas