Associate Analyst – Paid Search
发现你的100%你与微源！职位：付费搜索分析师工作设置：从家工作为什么加入微源？你将获得：·竞争性奖励：享受市场高于市场的补偿，医疗保险在第一天，加上一个或多个依赖者，带来现金转换，团体生命保险和绩效奖金；· 一种协作精神：通过参与公司赞助的活动并进行活动，促进积极和有吸引力的工作环境。· 工作生活和：享受适合你的工作安排的工作和生活之间的平衡。· 职业发展：利用机会继续学习和职业进步。·包容团队工作：成为庆祝多样性和促进包容文化的团队的一部分。职位概述 PPC / 付费搜索分析师负责为客户实施每点击支付媒体策略。这个人可以快速理解，管理和支持有助于客户活动目标和成功的举措。主要功能领域责任：·规划并执行在线付费搜寻运动，包括实现，优化和分析。·监测关键词报价，帐户日期和月份预算限制，印象分享，质量评分和其他相关指标。·提供创意复制建议和图形广告模板。· 根据客户报告的基本指标进行优化和推沟通。· 监测活动仪表板和关键报告工具，并根据客户目标指出重要领域。· 与内部团队合作开展竞选开发，时间表，结果和优化。· 向客户亲自及电话介绍运动策略，倡议和增长机会。· 用搜索广告360和谷歌分析等内部和第三方报告工具来准备客户面临的归属性报告。专业能力：· 强大的分析思维和基于数据的决策能力。· 具有创造性思考，识别和解决问题的卓越能力。· 注意细节以及在截止日期环境中有效地多任务的能力。· 能够明确有效地阐述思想和想法。· 准备好快速学习新行业和新类型的企业，并可以将这些知识应用于互联网营销举措和实现客户目标。· 高水平。
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Discover your 100% YOU with MicroSourcing!
Position: Paid Search Analyst
Work setup: Work from home
Why join MicroSourcing?
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Position Overview
The PPC / Paid Search Analyst is responsible for implementing Pay Per Click media strategies for our clients. This person can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.
Key Functional Areas of Responsibility:
- Plan and execute online paid search campaigns, including implementation, optimization, and analysis.
- Monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other pertinent campaign metrics.
- Provide creative copy suggestions and graphical ad templates.
- Communicate optimizations and recommendations based on client reporting for all major campaign metrics.
- Monitor campaign dashboards and key reporting tools and point out key areas of importance in accordance client goals.
- Cooperate with internal teams on campaign development, timelines, results, and optimizations.
- Present campaign strategies, initiatives, and growth opportunities to clients in person and over the phone.
- Prepare client facing attribution reports by utilizing both internal and third-party reporting tools, such as Search Ads 360 and Google Analytics.
Professional Competencies:
- Strong analytical mindset and ability to make on data-driven decisions.
- Outstanding ability to think creatively and identify and resolve problems.
- Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
- Ability to clearly and effectively articulate thoughts and ideas.
- Ready to learn new industries and new business types quickly and can apply this knowledge to internet marketing initiatives and achieving client goals.
- High levels of integrity, autonomy, and self-motivation.
- Excellent organizational, project management and time management skills.
Professional Skills & Qualifications:
- Minimum of 1-2 years of experience in successfully managing SEM/Paid Search campaigns across multiple advertisers.
- Proficient in MS Excel.
- Experience with website analysis using a variety of analytics tools including Google Analytics and Data Studio.
- Experience working with Google Ads and Microsoft Ads.
- Certifications in Google Search and Microsoft Ads preferred.
- Bachelor's degree with a concentration in marketing, business, or related field preferred
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
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Originally posted on Himalayas