Google Ads Manager
你将获得：·竞争力奖励：享受市场上高的薪酬，第一天医疗保险，加上一个或多名受理人，付费休息，现金转换，团体生命保险和绩效奖金 · 一个协作精神：通过参与公司赞助的活动与活动来促进积极和有吸引力的工作环境。· 工作-生活和：享受适合你的工作安排的工作和生活之间的平衡。· 职业发展：利用不断学习和职业进步的机会。·包容性团队合作：成为庆祝多样性和促进包容文化的团队的一部分。你的角色：作为 Google 广告经理，你将：· 建立，启动和管理谷歌广告活动 （搜索，性能最大，显示，以及本地服务广告）针对新患者查询在 Turnwell 6个品牌和22家诊所中，涵盖一般行为健康服务和每个专业服务线 (IOP,TMS,Spravato). · 所有活跃的竞选活动中的日常招标管理，预算步伐，关键词策略和负面关键字列表。·与数字营销经理合作，将付费搜索策略，预算分配和竞选日历与整体的数字营销优先事项，SEO 和内容倡议相一致。· 设计和执行登陆页面上的 A/B 测试标题，行动调用，表格和页面布局以提高转换率从点击到查询。· 在谷歌广告，GA4和 CRM 中建立并维护转化跟踪，呼叫追踪和归因，以便根据服务线进行精确的成本指导和收录报告。·按活动和服务线监控质量分数，CPC,CPL 和 CC;重新分配预算用于最高绩效的竞选和广告群。· 协调内容和创意资源，以确保所有消息都符合谷歌的医疗保健和心理健康广告商认证要求以及 HIPAA. · 管理根据每个专业服务线程的帐户结构和观众细分 （市场上，重销，定制目的）· 生产每周和月度绩效报告，提供明确的见解和建议，用于营销和临床运营领导。·保持最新 Google Ads 平台更新，医疗保健广告。
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Discover your 100% YOU with MicroSourcing!
Position: Google Ads Manager
Work setup & shift: Work from home
Why join MicroSourcing?
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role:
As a Google Ads Manager, you will:
- Build, launch, and manage Google Ads campaigns (Search, Performance Max, Display, and Local Services Ads) targeting new patient inquiries across Turnwell's 6 brands and 22 clinics, covering general behavioral health services and each specialty service line (IOP, TMS, Spravato).
- Own day-to-day bid management, budget pacing, keyword strategy, and negative keyword lists across all active campaigns.
- Partner with the Digital Marketing Manager to align paid search strategy, budget allocation, and campaign calendar with overall digital marketing priorities, SEO, and content initiatives.
- Design and execute A/B tests on landing pages — headlines, calls-to-action, forms, and page layout — to improve conversion rate from click to inquiry.
- Build and maintain conversion tracking, call tracking, and attribution across Google Ads, GA4, and the CRM to produce accurate cost-per-lead and cost-per-admission reporting by service line.
- Monitor Quality Score, CPC, CPL, and CAC by campaign and service line; reallocate budget toward the highest-performing campaigns and ad groups.
- Develop ad copy and creative briefs in coordination with content and creative resources, ensuring all messaging complies with Google's healthcare and mental health advertiser certification requirements and HIPAA.
- Manage account structure and audience segmentation (in-market, remarketing, custom intent) tailored to each specialty service line.
- Produce weekly and monthly performance reports with clear insights and recommendations for marketing and clinical operations leadership.
- Stay current on Google Ads platform updates, healthcare advertising policy changes, and the competitive landscape in behavioral health marketing.
What You Need:
Non-negotiables
- 3+ years managing Google Ads campaigns, ideally in healthcare, behavioral health, or another regulated lead-generation industry.
- Google Ads certification (Search and Display) required.
- Demonstrated track record of managing paid search budgets and reducing cost per acquisition.
- Experience with structured A/B testing methodology and landing page optimization tools (e.g., Unbounce, Instapage, or equivalent).
- Working knowledge of GA4, Google Tag Manager, and call tracking platforms (e.g., CallRail or equivalent).
Preferred skills/expertise
- Google Analytics (GA4) certification preferred.
- Familiarity with HIPAA and Google's healthcare advertiser policies strongly preferred.
- Strong analytical skills with the ability to build and present clear performance reports to non-technical stakeholders.
- Excellent collaboration skills; able to work closely with the Digital Marketing Manager and clinical operations stakeholders.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
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Originally posted on Himalayas