Early-Career Social Media and Email Marketing Specialist
加入一个金融科技财富规划公司的营销团队，你将拥有社交媒体和电子邮件营销工作。你将使用创意执行和性能数据来培养参与社区并改善竞选结果。你会做什么？- 管理 Instagram,Facebook,LinkedIn,YouTube 和 TikTok 内容，保持帖子与品牌和内容日历一致。- 与外部创意机构和内容合作伙伴协调以提供及时的在品牌上的工作。- 建立和维护支持活动和公告的内容日历。- 通过回复评论和开始对话和消息与观众进行接触。- 确定相关的社会趋势，并将其适应品牌合适的内容机会。- 在 HubSpot 或类似平台计划和执行电子邮件营销活动。- 写和设计新闻稿，并对主题线路，发送时间，格式和观众细分进行测试。- 追踪竞选绩效，报告结果，使用数据来精炼社交和电子邮件策略。我们正在寻找什么？- 一到两年的在社交媒体，电子邮件市场或数字营销方面的经验，有显示受众增长或竞选改进。- 手动管理至少一个主要的社交平台，包括出版，社区参与和绩效跟踪。- 强大的写作技能和在社交帖子，电子邮件和新闻信件中保持一致的品牌声音的能力。- 使用 HubSpot,Mailchimp,Klaviyo 或类似的电子邮件营销平台的经验，包括运行和分析 A/B 测试。- 舒适地解释参与度，开放，点击和转换指标并将发现变成实际的下一步。- 有关协调机构，内容创作者或自由职业者的经验是宝贵的，以及熟悉付费社会知识。- 金融技术，个人财务或消费品牌营销经验是一项优势。报价和福利基本工资每年80,000至100,000美元。签证 LOCATION 赞助不提供。在纽约，美国。
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ABOUT THE ROLE
Join the marketing team at a fintech wealth planning company, where you will own social media and email marketing efforts. You will use creative execution and performance data to grow an engaged community and improve campaign results.
WHAT YOU'LL DO
- Manage Instagram, Facebook, LinkedIn, YouTube, and TikTok content, keeping posts aligned with the brand and content calendar.
- Coordinate with external creative agencies and content partners to deliver timely, on-brand work.
- Build and maintain a content calendar that supports campaigns and announcements.
- Engage with the audience by responding to comments and messages and starting conversations.
- Identify relevant social trends and adapt them into brand-appropriate content opportunities.
- Plan and execute email marketing campaigns in HubSpot or a similar platform.
- Write and design newsletters, and run tests of subject lines, send times, formats, and audience segments.
- Track campaign performance, report on results, and use data to refine social and email strategies.
WHAT WE'RE LOOKING FOR
- One to two years of experience in social media, email marketing, or digital marketing, with demonstrated audience growth or campaign improvements.
- Hands-on experience managing at least one major social platform, including publishing, community engagement, and performance tracking.
- Strong writing skills and the ability to maintain a consistent brand voice across social posts, emails, and newsletters.
- Experience using HubSpot, Mailchimp, Klaviyo, or a similar email marketing platform, including running and analyzing A/B tests.
- Comfort interpreting engagement, open, click-through, and conversion metrics and turning findings into practical next steps.
- Experience coordinating agencies, content creators, or freelancers is valuable, as is familiarity with paid social.
- Fintech, personal finance, or consumer brand marketing experience is a plus.
COMPENSATION & BENEFITS
Base salary is $80,000 to $100,000 annually. Visa sponsorship is not available.
LOCATION
On-site in New York, New York, United States.