CFD Marketing Manager | Fintech | Malaysia
我们的客户是全球监管的外汇和 CFD 经纪商，成立于2017年，在英国 (FCA),阿联 (ESCA/DIFC) 和塞舌尔 (FSA) 许可证中受管制。总部位于迪拜，有13个国家的国际办事处以及200个专业团队遍布各地区。该集团正在满足零售和机构客户提供定制价格和流动性设置，为其客户提供世界级交易服务，核心价值观是诚信，合作，好奇心，坚强度和卓越。我们的客户的优势 ·更好的传播 （28美元）·更好的折扣 （$15美元）·贸易代理 ·IBs 忠实计划 - 假日，黄金 · 基金支持 IBs · 客户/现金回报 · 在 KYC 前存款和交易 - 30秒注册关于角色：直接向营销团队领导报告，该职能将有助于制定并执行本地化营销策略以推动品牌意识，客户收购和参与。这份职能将重视内容创建以及对国家特定趋势的深刻理解。关键责任：竞选管理：监督多道营销活动的规划，执行和优化，包括数字营销 （SEO,SEM,社交媒体，内容）,传统营销 （如有意义）,营销合作伙伴关系和事件。内容创建：· 领导为当地观众定制的高质量的，吸引人的内容，包括博客帖子，社交媒体更新，视频和其他营销材料。· 与内部团队和外部合作伙伴合作制作与整体营销策略和目标一致的内容。· 确保所有内容都具有文化相关性并有效地适用于目标市场，考虑到语言，法规和本地偏好 市场研究&分析：·进行全面的市场研究以确定趋势，竞争对手的活动和客户见解。· 利用数据和分析来衡量竞选绩效，确定可改善的领域并提供未来战略信息。· 实施 A/B 测试和其他优化技术以持续提高竞选绩速。本地化与适应：·确保所有营销材料和活动都具有文化相关性和有效的本地化，考虑到语言，法规和当地偏好。· 与地方团队合作，将全球策略调整到区域细微度和环境中。
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Our client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA) licenses. The headquarters is in Dubai with international offices in 13 countries and 200 professional team across the regions.
The group is catering to both retail and institutional client's offering customised pricing and liquidity setups, in providing the world class trading services to its clients, with core values of Integrity, Collaboration, Curiosity, Tenacity, and Excellence.
Advantages of our client
- Better spreads (28 on gold)
- Better rebates ($15 on gold)
- Brokeree for copy trade
- Loyalty program for IBs - holidays, gold
- Fund support for IBs
- Client / cash back
- Deposit and trade prior to KYC - 30 seconds to register
About The Role:
Reporting directly to the Marketing Team Leader, this role will be instrumental in developing and executing localized marketing strategies to drive brand awareness, customer acquisition, and engagement. The role will have a strong emphasis on content creation and a deep understanding of country-specific trends.
Key Responsibilities:
Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events.
Content Creation:
- Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials.
- Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives.
- Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences
Market Research & Analysis:
- Conduct thorough market research to identify trends, competitor activities, and customer insights.
- Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies.
- Implement A/B testing and other optimization techniques to continuously improve campaign performance.
Localization & Adaptation:
- Ensure all marketing materials and campaigns are culturally relevant and effectively localized, considering language, regulations, and local preferences.
- Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions.
Stakeholder Collaboration:
- Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives.
- Partner with external agencies and vendors to enhance campaign execution and performance.
Performance Reporting:
· Develop and maintain dashboards to track and visualize performance metrics.
Compliance & Regulatory Awareness:
· Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.
Event Management:
- Plan, coordinate, and execute marketing events, including trade shows, webinars, and
- promotional events.
- Ensure events are aligned with overall marketing strategies and objectives.
- Collaborate with internal teams and external partners to ensure successful event execution.
- Measure and report on the effectiveness of events, providing insights and recommendations for future improvements
Qualifications & Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies.
- Significant experience within the Forex and/or Financial Services industry is highly preferred.
- Demonstrable experience leading and managing marketing teams.
- Strong understanding of the market, including cultural nuances, consumer behavior, and media landscapes.
- Proficiency in developing and executing digital marketing campaigns across various channels.
- Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.
- Strong communication, presentation, and interpersonal skills.
- Fluency in English is essential.
- Strong project management and organizational skills with the ability to manage multiple projects simultaneously.
- Knowledge of relevant marketing technologies and tools.
Originally posted on Himalayas