营销经理 – 运营与需求生成
Marketing Manager – Operations & Demand Generation
市场营销经理 – 运营与需求生成
全职（每周40小时），远程办公
查看 The Global Talent Co. 的人才网络：https://www.globaltalent.co/network
在 The Global Talent Co.，我们为员工提供与全球领先的创新科技公司合作的机会，提供稳定的工作、有竞争力的薪酬、职业发展以及与25,000多名志同道合的营销专业人士组成的社区的接触机会。
你的职责
你将与一家快速发展的AI科技公司合作，这家公司通过先进的计算机视觉和机器人智能重新定义工业自动化。该公司与领先的汽车原始设备制造商和工业制造商合作，在复杂的生产环境中实现更高的生产力、精确度和效率。
作为市场营销经理 – 运营与需求生成，你将成为推动收入增长的关键人物。你将负责需求生成、基于账户的营销（ABM）和营销运营，与销售团队、销售发展代表（SDR）和高管领导紧密合作。这个职位结合了战略思维与实际执行，适合一位喜欢构建可扩展系统、优化性能，并在企业销售环境中直接影响管道增长的营销人员。
职责
- 执行多渠道的需求生成和ABM活动，以接触目标客户群体，拓展企业客户，并推动合格的销售线索。
- 与销售和营销领导合作，制定客户计划，并在购买者旅程中制定针对性的信息。
- 负责并设计 HubSpot，包括工作流程、线索评分、自动化、数据完整性和集成。
- 管理和优化营销技术栈，包括 ZoomInfo、Nooks、Dripify 和数字广告平台等工具。
- 为 SDR 和销售团队提供准确的客户数据、买家画像和高效的外联序列。
- 规划和管理行业活动、展会和网络研讨会，包括物流、线索获取和会后跟进。
- 建立归因模型、仪表盘和绩效报告，以衡量投资回报率和销售线索贡献。
- 分析绩效数据并提供可操作的见解，以提高转化率和活动效果。
- 持续改进营销运营，以支持规模扩张和收入增长。
要求
- 市场营销、商业、传播或相关领域的学士学位。
- 4–8年以上 B2B SaaS 或企业营销经验，具有
查看英文原文
MARKETING MANAGER – OPERATIONS & DEMAND GENERATION
FULL-TIME (40HRS A WEEK), REMOTE
Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
YOUR ROLE
You will work with a fast-growing AI technology company that is redefining industrial automation through advanced computer vision and robotics intelligence. The company partners with leading automotive OEMs and industrial manufacturers to unlock higher productivity, precision, and efficiency across complex production environments.
As the Marketing Manager – Operations & Demand Generation, you will be a key driver of revenue growth. You will own demand generation, account-based marketing (ABM), and marketing operations, working closely with sales, SDRs, and executive leadership. This role combines strategic thinking with hands-on execution and is ideal for a marketer who enjoys building scalable systems, optimizing performance, and directly impacting pipeline growth in an enterprise sales environment.
Responsibilities
- Execute multi-channel demand generation and ABM campaigns to engage ICPs, expand enterprise accounts, and drive qualified pipeline.
- Partner with sales and marketing leadership to develop account plans and targeted messaging across the buyer journey.
- Own and architect HubSpot, including workflows, lead scoring, automation, data integrity, and integrations.
- Manage and optimize the marketing tech stack, including tools such as ZoomInfo, Nooks, Dripify, and digital advertising platforms.
- Enable SDR and sales teams with accurate account data, buyer personas, and high-performing outreach sequences.
- Plan and manage industry events, trade shows, and webinars, including logistics, lead capture, and post-event nurturing.
- Build attribution models, dashboards, and performance reports to measure ROI and pipeline contribution.
- Analyze performance data and provide actionable insights to improve conversion rates and campaign effectiveness.
- Continuously improve marketing operations to support scale and revenue growth.
REQUIREMENTS
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 4–8+ years of experience in B2B SaaS or enterprise marketing, with a strong focus on demand generation, ABM, and growth marketing.
- Expert-level experience with HubSpot Marketing Hub (certification preferred).
- Hands-on experience managing LinkedIn Ads, Google Ads, and other paid acquisition channels.
- Strong experience with analytics, attribution, and performance reporting.
- Proven ability to collaborate closely with sales and revenue teams.
- Excellent written and verbal English communication skills.
- Highly organized, detail-oriented, and comfortable operating in a fast-paced environment.
AT THE GLOBAL TALENT CO., OUR MISSION IS TO BRIDGE THE GAP BETWEEN LEADING GLOBAL TECH COMPANIES AND AMAZING GLOBAL TALENT. WE BELIEVE EVERYONE DESERVES EQUAL ACCESS TO OPPORTUNITIES, REGARDLESS OF THE COUNTRY THEY ARE BORN IN.