Programmatic Media Strategist
发现你的100%你与微源!职位:程序化媒体策略师工作设置和转变:远程。晚间班为什么加入微源?你将获得:·竞争性奖励:享受市场超级补偿,医疗保险第一天,加上一个或多个依赖者,付费的休息现金转换,团体生命保险和绩效奖励 · 一种协作精神:通过参与公司赞助的活动并活动来促进积极和有吸引力的工作环境。· 工作生活和:享受适合你的灵活的工作安排之间的平衡。· 职业发展:充分利用不断学习和职业进步的机会。·包容性团队工作:成为庆祝多样性并促进包容文化的一支团队的一部分。你的角色:· 对分配账户进行程序化活动的所有权,包括更新媒体规划工具;与自助服务和共同管理合作伙伴互动;在 Trade Desk,Google DV360,PulsePoint 等 DSP 中管理运动;持续监控和优化竞选活动;执行购买后分析和建议。·研究,战略,计划和提出创新的程序性计划。·积极监测活动和持续优化以提高竞选交付和绩效 ·媒体授权,供应商合作伙伴互动和调整 · 热情为初级员工提供导师服务在竞选执行上 · 与创意机构和生产团队建立联系来管理产品;· 制作后的竞选见解,报告和演示;·与供应商伙伴和客户发展和培养强关系;·保持对行业标准,新媒体计划/趋势以及竞争环境的了解;· 在未来的目标中发挥积极作用,包括定制观众创造,人工智能和定制算法,Cookie 后的目标等。· 1-2 年的媒体规划经验资格:· 3.0 度以上 GPA 或同等工作经验的学士学位 · 在计划规划和优化方面专业知识,在 Trade Desk,Google DV360,PulsePoint 等 DSP 平台上近期实践经验 ·与程序合作伙伴建立关系的热情,包括谈判有利价格和产品的能力 ·每周报告和客户状态电话期间代表程序团队的能力 ·培养强大的技术和服务能力。
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Discover your 100% YOU with MicroSourcing!
Position: Programmatic Media Strategist
Work setup & shift: Remote | Night Shift
Why join MicroSourcing?
You'll have:
- Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
- A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
- Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
- Career Growth: Take advantage of opportunities for continuous learning and career advancement.
- Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.
Your Role:
- Ownership of programmatic campaigns for assigned accounts, including updating media planning tools; interacting with self service and co-managed partners; managing campaigns in DSPs such as Trade Desk, Google DV360, PulsePoint; continuously monitoring and optimizing campaigns; performing post-buy analyses and
- recommendations.
- Research, strategy, planning, and presentation of innovative Programmatic plans
- Active monitoring of campaigns and ongoing optimization to improve campaign delivery and performance
- Media authorization, supplier partner interaction, and reconciliation
- Passion for mentoring junior staff on campaign execution
- Liaising with creative agencies and production teams to manage deliverables
- Crafting post campaign insights, reports, and presentations
- Developing and fostering strong relationships with supplier partners and clients
- Staying apprised of industry standards, new media programs/trends, and competitive landscape
- Playing an active role in team-level goals, including custom audience creation, AI and custom algorithms, post-cookie future, and more.
- 1-2 years media planning experience
Qualifications:
- Bachelor's degree with 3.0 or higher GPA or equivalent work experience
- Expertise in Programmatic planning and optimization, with recent hands-on experience in DSP platforms such as Trade Desk, Google DV360, PulsePoint, etc.
- Passion for building relationships with programmatic partners, including the ability to negotiate favorable rates and makegoods
- Ability to represent programmatic team during weekly reporting and status calls with clients
- Cultivation of strong technical and problem solving skills, including industry-leading expertise in DSPs such as Trade Desk, Google DV360, PulsePoint, and more.
- Ability to coach and mentor junior team members
- Creation of insights that tell a clear and comprehensive story
- Interest in building vertical (e.g. pharma, eComm, Retail, B2B) expertise
- Supporting Senior Strategist and Supervisor roles with New Business Pitches
- Being informed and engaged in current events and trends that affect programmatic & media, sharing with the programmatic team and continuously asking questions.
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About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.
Our commitment to 100% YOU
MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.
At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!
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Originally posted on Himalayas