电商总监
E-commerce Director
电商总监（D2C增长负责人）
全职 | 远程办公 | 拉美地区
查看 The Global Talent Co. 的人才网络：https://www.globaltalent.co/network
关于我们：
在 The Global Talent Co.，我们为全球领先的创新科技公司提供工作机会，提供稳定就业、有竞争力的薪酬、职业发展机会以及与25000+志同道合的营销专业人士社区的联系。
我们的使命是弥合全球领先科技公司与优秀全球人才之间的差距。我们相信，无论出生在哪个国家，每个人都有平等的机会。
关于公司
我们的客户是一个快速发展的消费品牌，专注于通过多个数字商店推动在线收入。他们运营 Shopify、TikTok Shop、Meta Shops 和邮件营销——需要一位高度熟练的电商运营人员，能够全面负责这些渠道。团队行动迅速，协作高效，重视注重细节和数据驱动的决策。
职位描述
我们正在寻找一名电商总监（D2C增长负责人），负责并扩大公司在 Shopify、TikTok Shop、Meta Shops 和邮件营销中的直接消费者收入。
这是一个高级、亲力亲为、收入负责的职位，结合战略与执行。你不仅会管理电商渠道，还会负责结果，通过转化率优化、商品策略、渠道扩展和运营卓越来推动增长。
主要职责
- 负责并扩大在 Shopify、TikTok Shop、Meta Shops 和邮件营销中的 DTC 收入
- 制定并执行与产品发布和促销相一致的电商增长策略
- 全面负责 Shopify 的表现，包括 CRO、网站优化和 QA
- 领导 TikTok Shop 策略，包括商品目录、UGC/联盟电商、促销活动和合规性
- 全面负责 Facebook 和 Instagram 上的 Meta Shops，确保内容准确性和顺畅集成
- 负责邮件营销策略、活动和生命周期流程（包括从 Mailchimp 到 Klaviyo 的迁移）
- 与其他部门合作进行商品陈列、组合销售、SEO 和转化率优化项目
- 负责电商分析和仪表盘（GA4），每周报告 KPI 和绩效情况
理想候选人
- 4–7 年以上电商经验，最好在 DTC 或消费品牌领域
- 有成功负责并扩大电商收入的记录
- 在 Shopify、TikTok Shop、Meta Shops、邮件营销和电商分析方面有扎实的实战经验
查看英文原文
E-commerce Director (D2C Growth Lead)
Full-time | Remote | LATAM
Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network
About Us:
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
Our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.
ABOUT THE COMPANY
Our client is a fast-growing consumer brand focused on driving online revenue across multiple digital storefronts. They operate across Shopify, TikTok Shop, Meta Shops, and email—requiring a highly skilled ecommerce operator who can fully own these channels end to end. The team moves fast, works collaboratively, and values detail-oriented, data-driven decision-making.
THE ROLE
We are looking for an E-commerce Director (D2C Growth Lead) to own and scale the company’s direct-to-consumer revenue across Shopify, TikTok Shop, Meta Shops, and email.
This is a senior, hands-on, revenue-owning role combining strategy and execution. You will not just manage ecommerce channels — you will own outcomes, driving growth through conversion optimization, merchandising strategy, channel expansion, and operational excellence.
KEY RESPONSIBILITIES
- Own and scale DTC revenue across Shopify, TikTok Shop, Meta Shops, and email
- Define and execute ecommerce growth strategy aligned with product launches and promotions
- Own Shopify performance end to end, including CRO, site optimization, and QA
- Lead TikTok Shop strategy, including catalog, UGC/affiliate commerce, promotions, and compliance
- Own Meta Shops across Facebook and Instagram, ensuring feed accuracy and smooth integrations
- Own email strategy, campaigns, and lifecycle flows (including Mailchimp → Klaviyo transition)
- Partner cross-functionally on merchandising, bundles, SEO, and conversion initiatives
- Own ecommerce analytics and dashboards (GA4), reporting weekly on KPIs and performance
IDEAL CANDIDATE
- 4–7+ years of ecommerce experience, ideally within DTC or consumer brands
- Proven track record of owning and scaling ecommerce revenue
- Strong hands-on experience across Shopify, TikTok Shop, Meta Shops, email, and ecommerce analytics
- Deep understanding of CRO, merchandising, and conversion-led growth
- Highly organized, proactive, and comfortable operating in fast-moving environments
- Excellent English communication skills (Spanish required; Portuguese a plus)
TOOLS YOU’LL USE
- Shopify, TikTok Shop Seller Center, Meta Commerce Manager, Mailchimp / Klaviyo, GA4, AfterShip, Monday.com http://Monday.com, Slack, WhatsApp, Helpshift, Canva
Your Benefits
Joining this team means more than just a job — it’s an opportunity to grow your career while working with some of the most innovative companies in the US and Europe. Here’s what you can expect:
Global Work Exposure: Collaborate with dynamic, forward-thinking teams across international markets.
Competitive Compensation: Enjoy a highly competitive salary aligned with top industry standards.
Work–Life Balance: Benefit from 15 days of paid annual leave, plus option for flexible work arrangements.
Learning & Development: Access opportunities to build your skills and grow professionally through continuous learning initiatives.
Supportive Environment: Be part of an inclusive, high-performing culture that values collaboration, growth, and your unique perspective.
JOIN OUR TEAM
At The Global Talent Co., our mission is to bridge the gap between leading global brands and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.