付费搜索专员（Google Ads | B2B线索获取）
PAID SEARCH SPECIALIST (Google Ads | B2B Lead Generation)
PAID SEARCH SPECIALIST (GOOGLE ADS | B2B LEAD GENERATION
PART TIME / FULL TIME
查看 The Global Talent Co. 的人才网络：
The Global Talent Co. Network
你的职责
我们正在寻找一位注重实践的 Paid Search 专家，能够通过构建和优化 Google Ads 活动，在国际市场中产生高质量的 B2B 候选人。
你将在扩大我们的全球候选人获取引擎中发挥关键作用，负责高意向的 Google Search 活动，并与我们的创意和增长团队紧密合作，持续提升表现。
如果你对 Google Ads、效果营销、实验和数据驱动的优化充满热情，我们期待你的加入。
在 The Global Talent Co.，我们连接世界顶尖的营销人员与欧洲和北美一些最具创新力的公司。在这个内部职位中，你将通过高度优化的获取活动帮助我们吸引优秀的营销人才。
要在这个职位上取得成功，你需要有在多个国际市场为 B2B 企业运行 Google Ads（付费搜索）活动的实际经验。
职责
- 制定、管理并优化 Google Ads（付费搜索）活动，同时支持 Meta 和 LinkedIn 上的付费媒体计划。
- 负责关键词策略、出价策略、匹配类型和搜索意图优化，以推动高质量的候选人获取。
- 测试和尝试新兴广告平台，如 Reddit、X（Twitter）和 TikTok。
- 负责付费活动的完整生命周期，包括定位、创意说明、测试、优化、报告和持续改进。
- 与创意和内容团队紧密合作，开发并持续改进高性能的广告素材。
- 使用 CPL、CPA、ROAS 和转化率等 KPI 监控和优化活动表现。
- 分析活动表现并将数据转化为可操作的建议，以提高获取效率。
- 关注平台更新、算法变化、广告趋势和行业最佳实践。
- 持续进行 A/B 测试，包括标题、素材、落地页、受众群体和行动号召，以最大化转化率。
- 构建和维护性能仪表盘，并向管理层传达活动洞察和建议。
要求
- 3–6 年管理 Google Ads（付费搜索）活动的实际经验。
- 有在多个国际市场为 B2B 企业运行 Google Ads 活动的成功案例。
查看英文原文
PAID SEARCH SPECIALIST (GOOGLE ADS | B2B LEAD GENERATION
PART TIME / FULL TIME
Check out The Global Talent Co.'s talent network:
The Global Talent Co. Network
YOUR ROLE
We're looking for a hands-on Paid Search Specialist who thrives on building and optimizing Google Ads campaigns that generate high-quality B2B leads across international markets.
You'll play a key role in scaling our global candidate acquisition engine by owning high-intent Google Search campaigns while collaborating closely with our Creative and Growth teams to continuously improve performance.
If you're passionate about Google Ads, performance marketing, experimentation, and data-driven optimization, we'd love to hear from you.
At The Global Talent Co., we connect the world's best marketers with some of the most innovative companies across Europe and North America. In this internal role, you'll help us attract exceptional marketing talent through highly optimized acquisition campaigns.
To be successful in this role, you'll have proven hands-on experience running Google Ads (Paid Search) campaigns for B2B businesses across multiple international markets.
RESPONSIBILITIES
- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, match types, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize campaign performance using KPIs such as CPL, CPA, ROAS, and conversion rates.
- Analyze campaign performance and transform data into actionable recommendations that improve acquisition efficiency.
- Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
- Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
- Build and maintain performance dashboards while communicating campaign insights and recommendations to leadership.
REQUIREMENTS
- 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns.
- Proven experience running B2B paid media campaigns with a strong focus on lead generation and performance marketing.
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences. Candidates whose experience has been limited to a single local market are less likely to be a fit for this role.
- Strong understanding of keyword research, search intent, match types, bidding strategies, and conversion optimization.
- Proven success improving campaign performance while reducing CPL, CPA, and acquisition costs.
- Experience managing Google Ads campaigns end-to-end, from campaign setup through optimization and reporting.
- Experience with Meta Ads and/or LinkedIn Ads.
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
- Comfortable managing and scaling paid advertising budgets across multiple channels.
- Experience collaborating with Creative teams to develop high-converting advertising assets.
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Highly autonomous, organized, and comfortable working in a remote-first environment.
HIGHLY PREFERRED (PLUS)
- Experience working for a Talent Staffing, Recruitment, Talent Acquisition, HR Tech, Employer Branding, Workforce Solutions, or Remote Hiring company.
- Experience in Recruitment Marketing or Talent Acquisition Marketing.
- Experience marketing to marketers or other professional B2B audiences.
- Experience building candidate acquisition funnels or talent attraction campaigns.
- Experience scaling campaigns across North America, Europe, APAC, LATAM, or multiple regions simultaneously.
NICE TO HAVE
- Experience with landing page testing and conversion rate optimization (CRO).
- Experience working with marketing automation platforms and CRM integrations.
- Experience leveraging first-party data and audience segmentation strategies.
- Familiarity with attribution modeling and multi-touch reporting.
ABOUT US
At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to competitive salaries, long-term career opportunities, and the chance to work with some of the most innovative companies across Europe and the United States.
As your employer, we match exceptional marketing talent with high-growth businesses looking for long-term strategic hires. Our mission is to remove geographical barriers and connect world-class marketers with leading global companies through remote work.
If you're passionate about performance marketing and want to make a measurable impact while working alongside an ambitious international team, we'd love to hear from you. 🚀