增长营销经理（公共部门）
Manager Growth Marketing (Public Sector)
你喜欢创造营销策略并取得成果吗？
你是否被在高增长、跨职能团队中工作的机会所激励？
加入我们的公共部门营销团队
我们的公共部门营销团队负责制定和执行营销策略，以提升品牌知名度、产生需求，并加速美国和加拿大的收入增长。我们与销售团队、渠道合作伙伴和全球营销团队紧密合作，为联邦政府、州政府、地方政府和高等教育客户量身定制整合性项目。
与顶尖团队合作
作为增长营销经理，你将领导美国和加拿大公共部门的营销策略和项目执行。你将连接本地公共部门销售领导与全球营销团队，通过直接销售举措和战略性的间接合作伙伴渠道，提升品牌知名度、推动新增销售渠道，并加速收入增长。
作为增长营销经理，你将负责：
- 与销售领导合作，针对目标公共部门受众制定和执行营销策略
- 设计并执行多渠道需求生成项目，以产生合格的潜在客户和销售线索
- 与直销团队和渠道合作伙伴协作，制定和执行联合营销项目
- 将区域销售需求与全球营销和产品团队对接，推动对齐和执行
- 与销售团队合作，提高潜在客户转化率、流程速度和线索绩效
- 监控线索指标、活动表现和投资回报率，以优化营销投入
- 管理营销预算，并将资源分配给高影响力的项目和举措
做你热爱的事情
要在这个职位上取得成功，你需要：
- 具有8年相关经验，并拥有学士学位或同等学历
- 在科技行业中有构建和执行 B2B 需求生成活动的实操经验
- 熟悉政府采购流程、公共部门采购动态和关键政府项目
- 有支持直销组织和渠道合作伙伴网络的经验
- 有在矩阵式销售、营销和跨职能团队之间推动对齐的经验
- 具备数据驱动思维，有使用营销数据和 CRM 工具衡量业务影响的经验
查看英文原文
Do you enjoy creating marketing strategy and delivering results?
Are you motivated by the opportunity to work in a high-growth, cross-functional team?
Join our Public Sector Marketing Team
Our Public Sector Marketing Team is responsible for developing and executing marketing strategies that build brand awareness, generate demand, and accelerate revenue growth across the US and Canada. We work closely with sales, channel partners, and global marketing teams to deliver integrated programs tailored to the unique needs of Federal, State, Local Government, and Higher Education customers.
Partner with the best
As a Growth Marketing Manager, you will lead marketing strategy and program execution across the US and Canada Public Sector. You will bridge local Public Sector sales leadership with global marketing teams to build brand awareness, drive net-new pipeline, and accelerate revenue growth through both direct sales initiatives and strategic indirect partner channels.
As a Growth Marketing Manager, you will be responsible for:
- Aligning with sales leadership to develop and execute marketing strategies across target public sector audiences
- Designing and executing multi-channel demand generation programs that generate qualified leads and sales pipeline
- Collaborating with direct sales teams and channel partners to develop and execute joint marketing programs
- Connecting regional sales needs with global marketing and product teams to drive alignment and execution
- Partnering with sales teams to improve lead conversion, funnel velocity, and pipeline performance
- Monitoring pipeline metrics, campaign performance, and ROI to optimize marketing investments
- Managing marketing budgets and allocating resources toward high-impact programs and initiatives
Do what you love
To be successful in this role you will:
- Have 8 years of relevant experience and a Bachelor's degree or its equivalent
- Have proven experience building and executing B2B demand generation campaigns within the technology industry
- Have familiarity with government procurement cycles, public sector purchasing dynamics, and key government initiatives
- Have experience supporting both direct sales organizations and channel partner networks
- Have a track record of driving alignment across matrixed sales, marketing, and cross-functional teams
- Have a data-informed mindset with experience using marketing data and CRM tools to measure business impact
Build your career at Akamai
Our ability to shape digital life today relies on developing exceptional people like you. The kind that can turn impossible into possible. We’re doing everything we can to make Akamai a great place to work. A place where you can learn, grow and have a meaningful impact.
With our company moving so fast, it’s important that you’re able to build new skills, explore new roles, and try out different opportunities. There are so many different ways to build your career at Akamai, and we want to support you as much as possible. We have all kinds of development opportunities available, from programs such as GROW and Mentoring, to internal events like the APEX Expo and tools such as Linkedin Learning, all to help you expand your knowledge and experience here.
Learn more
Not sure if this job is the right match for you or want to learn more about the job before you apply? Schedule a 15-minute exploratory call with the Recruiter and they would be happy to share more details.
Compensation
Akamai is committed to fair and equitable compensation practices. For US based candidates only - the base salary for this position ranges from $108,600 - $195,400/year; a candidate’s salary is determined by various factors including, but not limited to, relevant work experience, skills, certifications and location. Compensation for candidates outside the US will vary. The compensation package may also include incentive compensation opportunities in the form of annual bonus or incentives, equity awards and an Employee Stock Purchase Plan (ESPP). Akamai provides industry-leading benefits including healthcare, 401K savings plan, company holidays, vacation (in the form of PTO), sick time, family friendly benefits including parental leave and an employee assistance program including a focus on mental and financial wellness; Eligibility requirements apply.
Originally posted on Himalayas