绩效营销专员
Performance Marketing Specialist
性能营销专家
远程 | 拉丁美洲 | 兼职（20小时）
查看 The Global Talent Co. 的人才网络：https://www.globaltalent.co/network
关于我们：
在 The Global Talent Co.，我们为全球领先的创新科技公司提供工作机会，提供稳定就业、具有竞争力的薪酬、职业发展以及与25,000多名志同道合的市场营销专业人士组成的社区的接入。
我们正在寻找一位敏锐、数据驱动的性能营销专家加入 The Global Talent Co. 的内部团队。你将全面负责我们在 Meta、LinkedIn、Google Ads 以及 X 和 Reddit 等新兴平台上的付费广告活动。你的任务是通过运行全漏斗营销活动，将顶级市场营销人员转化为申请人，从而扩大我们的候选人获取引擎。
职位描述：
作为性能营销专家，你将负责优化付费营销活动，分析绩效数据，并确保客户交付顺利进行。你将在通过数据驱动策略、客户协作和创意执行推动成果方面发挥关键作用。
职责：
- 在 Meta（Facebook/Instagram）、Google Ads 和 LinkedIn 上规划、管理和优化性能营销活动。
- 测试并尝试新的平台，如 X（Twitter）、Reddit 和 TikTok，以扩大获客范围。
- 负责付费广告活动的完整生命周期：定位、创意说明、测试、优化和报告。
- 与我们的创意和内容团队紧密合作，开发和迭代高表现的广告素材。
- 监控关键绩效指标（KPI），如每线索成本（CPL）、每获取成本（CPA）和广告支出回报率（ROAS），以指导战略决策。
- 从活动数据中获得洞察，并将其转化为可操作的改进措施。
- 关注平台变化、广告格式、算法调整和最佳实践。
- 持续进行 A/B 测试，包括标题、创意、落地页和行动号召，以提高转化率。
- 建立并管理仪表盘，向管理层传达绩效指标。
要求：
- 在 Meta、LinkedIn 和 Google Ads 上有 3–6 年实际运行付费活动的经验。
- 在整个销售漏斗中优化活动、提升转化率并降低 CPL 的成功记录。
- 强大的分析思维，以及使用 Google Analytics、Looker Studio 或 Mixpanel 等工具的经验。
- 熟练管理并扩展多个平台上的付费预算。
查看英文原文
PERFORMANCE MARKETING SPECIALIST
Remote | Latin America | Part-time (20 hours)
Check out The Global Talent Co.’s talent network: https://www.globaltalent.co/network
About Us:
At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co. You’ll take full ownership of our paid media campaigns across Meta, LinkedIn, Google Ads, and emerging platforms like X and Reddit. Your mission: scale our candidate acquisition engine by running full-funnel campaigns that convert top-tier marketers into applicants.
Position:
As a Performance Marketer, you will be responsible for optimizing paid marketing campaigns, analyzing performance data, and ensuring smooth client delivery. You will play a key role in driving results through data-driven strategies, client collaboration, and creative execution.
Responsibilities:
- Plan, manage, and optimize performance marketing campaigns across Meta (Facebook/Instagram), Google Ads, and LinkedIn.
- Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach.
- Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting.
- Work closely with our creative and content teams to develop and iterate on high-performing ad assets.
- Monitor KPIs like cost per lead (CPL), cost per acquisition (CPA), and return on ad spend (ROAS) to guide strategic decisions.
- Develop insights from campaign data and translate them into actionable improvements.
- Stay up to date with platform changes, ad formats, algorithm shifts, and best practices.
- Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion.
- Build and manage dashboards to communicate performance metrics with the leadership team.
Requirements:
- 3–6 years of hands-on experience running paid campaigns across Meta, LinkedIn, and Google Ads.
- Track record of optimizing campaigns across the funnel, improving conversion and lowering CPL.
- Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel.
- Comfortable managing and scaling paid budgets across multiple platforms.
- Experience collaborating with creatives to shape high-converting visual and copy assets.
- Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Self-motivated, organized, and excellent at working autonomously in a remote-first environment.
- Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers.
At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.