CFD FX Digital Marketing Manager | Vietnam
我们的客户是全球监管的外汇和 CFD 经纪人，成立于2017年，在英国 (FCA),阿联 (ESCA/DIFC) 和塞舌尔 (FSA) 进行监管。总部位于迪拜，有13个国家的国际办事处以及200个专业团队遍布各地区。我们的客户的优势 · 更好的传播 （28金）·更好的折扣 （$15金）· 复制交易经纪人 · IBs 的忠诚度计划 - 假期，黄金 · IBs 基金支持 · 客户 /现金回报 · 在 KYC 之前存款和交易 - 30秒注册关于角色：营销管理员将领导我们越南市场营销工作。报告给市场营销负责人 （亚洲）和全球营销负责人的工作，与国家经理密切合作以发展本地业务。并领导社交媒体专家团队成员进行全面的营销策略和增长。主要责任：竞选管理：监督多道营销活动的规划，执行和优化，包括数字营销 （SEO,SEM,社会媒体，内容营销）,传统营销 （如有意义时）,伙伴关系和事件。内容创建：· 领导制作针对当地观众量身定制高质量的，吸引力的内容，包括博客帖子，社交媒体更新，视频和其他营销材料。· 与内部团队和外部合作伙伴合作，以生产与总体营销策略和目标一致的内容。· 确保所有内容都具有文化相关性并有效地定位于目标市场，考虑到语言，法规和当地偏好 市场研究&分析：· 对泰国内的趋势，竞争对手活动和客户见解进行全面的市场研究。· 使用数据和分析来衡量运动表现，确定可改善领域以及信息未来战略。· 实施 A/B 测试和其他优化技术来持续提高运动表现。地点化 &适应：· 确保所有营销材料和活动都具有文化意义，并有效地定位于泰国，考虑到语言，法规和当地偏好。· 与本地团队合作以适应区域细微度和市场条件的全球战略。利益相关者协作：·与销售，产品和其他内部团队密切合作，确保在所有营销举措中保持一致性和协同作用。· 与外部机构和供应商合作，增强竞选活动。
查看英文原文
Our client is a globally regulated Forex and CFD broker, founded in 2017 and regulated in UK (FCA), UAE (ESCA/DIFC), and Seychelles (FSA). The headquarters is in Dubai with international offices in 13 countries and 200 professional team across the regions.
Advantages of our client
- Better spreads (28 on gold)
- Better rebates ($15 on gold)
- Brokeree for copy trade
- Loyalty program for IBs - holidays, gold
- Fund support for IBs
- Client / cash back
- Deposit and trade prior to KYC - 30 seconds to register
About The Role:
The Marketing Manager will lead our marketing efforts within Vietnam. Reporting to the Head of Marketing (Asia) & Global Marketing Head, and working closely with the Country Manager to grow the local business. And leading a team member of Social Media Specialist for all-rounded Marketing strategy and growth.
Key Responsibilities:
Campaign Management: Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events.
Content Creation:
- Lead the creation of high-quality, engaging content tailored to the local audience, including blog posts, social media updates, videos, and other marketing materials.
- Collaborate with internal teams and external partners to produce content that aligns with overall marketing strategies and objectives.
- Ensure all content is culturally relevant and effectively localized for the target market, considering language, regulations, and local preferences
Market Research & Analysis:
- Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand.
- Utilize data and analytics to measure campaign performance, identify areas for improvement, and inform future strategies.
- Implement A/B testing and other optimization techniques to continuously improve campaign performance.
Localization & Adaptation:
- Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand, considering language, regulations, and local preferences.
- Collaborate with local teams to adapt global strategies to fit regional nuances and market conditions.
Stakeholder Collaboration:
- Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives.
- Partner with external agencies and vendors to enhance campaign execution and performance.
Performance Reporting:
· Develop and maintain dashboards to track and visualize performance metrics.
Compliance & Regulatory Awareness:
· Maintain a strong understanding of the regulatory landscape within the Forex and Financial Services industry, ensuring all marketing activities adhere to relevant guidelines.
Event Management:
- Plan, coordinate, and execute marketing events, including trade shows, webinars, and
- promotional events.
- Ensure events are aligned with overall marketing strategies and objectives.
- Collaborate with internal teams and external partners to ensure successful event execution.
- Measure and report on the effectiveness of events, providing insights and recommendations for future improvements
Qualifications & Experience:
- Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
- Minimum of 3 years of experience in marketing, with a proven track record of success in developing and executing marketing strategies within Thailand.
- Significant experience within the Forex and/or Financial Services industry is highly preferred.
- Demonstrable experience leading and managing marketing teams.
- Proficiency in developing and executing digital marketing campaigns across various channels.
- Excellent analytical skills with the ability to interpret data, generate insights, and measure campaign effectiveness.
- Strong communication, presentation, and interpersonal skills.
- Fluency in English is essential
Originally posted on Himalayas