出海雷达

CRM游戏化经理

CRM Gamification Manager

市场运营未标注地域
公司Growe Talents
薪资未公开
工作地点Worldwide
地域资格未标注地域
时区要求日间重叠约 9 小时,基本正常作息
用工类型Full Time
发布时间13 天前
数据来源Himalayas
前往 Himalayas 查看并投递 →

我们的客户Jugabet是一个面向拉丁美洲玩家的品牌和游戏平台。凭借强大的区域聚焦和本地化策略,Jugabet正在迅速成为该市场的重要参与者。

适合以下目标的人选:

  • 开发和维护用户忠诚度计划;
  • 产生创意并推出游戏化机制,包括战利品箱地图、小游戏和刮刮卡,包含线上和线下奖励;
  • 管理CRM优惠活动和用户沟通;
  • 每日监控活动表现并持续优化结果;
  • 分析用户行为和关键产品指标以发现洞察和机会;
  • 对受众进行分群并构建用户旅程中的参与流程;
  • 与产品、CRM、市场、设计、内容、赞助和品牌团队紧密合作。

你需要具备的经验:

  • 在在线赌博行业担任CRM、留存或游戏化经理2年以上;
  • 具有CRM平台的实际操作经验(Smartico或类似系统是必须);
  • 对B2C产品中的用户获取、参与、留存和忠诚度有深入理解;
  • 有用户分群经验和基本的HTML知识;
  • 有使用分析工具和优惠机制(免费旋转、现金返还、存款优惠)的经验;
  • 有跨职能团队协作经验;
  • 英语达到中高级及以上(西班牙语优先)。

如果你具备以下个人特质,将是非常合适的候选人:

  • 友好、专业且以结果为导向;
  • 好奇心强、思考周到、注重细节,尤其是在用户体验方面;
  • 沟通快速、透明且高效;
  • 能够适应数字和指标工作,或有意愿在此领域发展;
  • 主动积极、负责任,并乐于尝试新想法并持续改进。

我们的客户提供具有竞争力的福利,以支持你的职业和个人成长,包括:

  • 健康与 wellness 关注;
  • 全球医疗覆盖;
  • 成长机会;
  • 福利计划(健身房/牙科/心理服务补贴);
  • 以绩效为导向的奖励;
  • 动态的工作环境。

申请,让你的成长旅程开始。
最初发布于Himalayas

查看英文原文

Our client, Jugabet, is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market.
Perfect for those who aim to:

  • Develop and maintain user loyalty programs;
  • Generate ideas and launch gamification mechanics, including lootbox maps, minigames, and scratch cards with online and offline rewards;
  • Manage CRM bonus campaigns and user communications;
  • Monitor campaign performance daily and continuously improve results;
  • Analyze user behavior and key product metrics to identify insights and opportunities;
  • Segment audiences and build engagement flows across the user journey;
  • Collaborate closely with Product, CRM, Marketing, Design, Content, Sponsorship, and Brand teams.

Experience you’ll need to bring:

  • 2+ years of experience as a CRM, Retention, or Gamification Manager within the online gambling industry;
  • Hands-on experience with CRM platforms (Smartico or similar is a must);
  • Strong understanding of user acquisition, engagement, retention, and loyalty in B2C products;
  • Experience with user segmentation and basic HTML knowledge;
  • Experience working with analytics tools and bonus mechanics (free spins, cashback, deposit bonuses);
  • Experience collaborating with cross-functional teams;
  • Upper-Intermediate English or higher (Spanish is a plus).

It’s a perfect match if you have those personal features:

  • Friendly, professional, and result-oriented mindset;
  • Curious, thoughtful, and attentive to details, especially when it comes to user experience;
  • Fast, transparent, and effective communication skills;
  • Comfortable working with numbers and metrics, or motivated to develop in this area;
  • Proactive, responsible, and eager to test new ideas and continuously improve.

Our clients offer competitive benefits to support your professional and personal growth, including:

  • Health & Wellness Focus;
  • Global Medical Coverage;
  • Growth Opportunities;
  • Benefits Programs (compensation for the gym/stomatology/psychological service
  • Performance-Driven Rewards;
  • Dynamic Work Environment.

Apply, and let your growth journey begin.
Originally posted on Himalayas

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