Generative Engine Optimization (GEO) Consultant
关于右侧 Up 请注意，本文是为了特别强调加入右边的人才集团，并不是代表一个内部全职角色，或者与客户的当前机会。右侧 Up 是一个高端营销人才集体有所有营销精品，而没有任何代理商的毛病。我们被最受尊敬的早期阶段企业，增长最快的科技公司和富士顿500强团队信任做出更好的东西：增长。我们拥有超过250+个客户，包括 Stitch Fix,Sephora,Yelp,Sun Basket,Crunchbase,DoorDash,Calm 等。我们正在寻找自由职业的生成引擎优化 (GEO) 顾问，以帮助客户在不断发展的 AI 驱动搜索和发现领域中导航。这一角色需要独特的品牌策略，内容专业知识和技术优化技能混合，以确保客户的内容可见并具有影响力，包括 ChatGPT,Claude,Perplexity 以及新兴人工智能平台等大型语言模型。合同项目通常每周从10~40小时之间，具体取决于客户需求和项目的范围。责任 ·开发综合性 GEO 战略，结合内容优化，集成和分析。· 引导客户通过品牌级内容战略，从关键词专注的 SEO 转向观众专注的 GEO. · 为测量 LLM 可见性和影响力创建评估框架。·基于品牌分类和受众专业知识构建内容策略。· 开发并生产专门为 AI 发现设计的优化内容。· 创建回答目标受众对人工智能助理提出的问题的内容。· 指导在场上技术优化以提高 LLC 的内容可知性。· 与开发团队合作实施技术变化。·保持最新地了解 AI 内容索引最佳实践的发展情况。· 在 Reddit,YouTube,Quora,Discord 等平台上制定集成策略。·利用关联营销和有机社区建设。·执行公关与社区参与倡议以扩大内容覆盖范围。·在人工智能平台中追踪并测量 LLM 的可见性和品牌提名。·使用专业工具和分析报告地理位置影响。·提供可行的洞察力进行持续优化。要求 ·对内容战略和品牌定位强大的理解。·多个领域的内容集成经验。
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About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
About the Role
We're seeking freelance Generative Engine Optimization (GEO) consultants to help our clients navigate the evolving landscape of AI-powered search and discovery. This role requires a unique blend of brand strategy, content expertise, and technical optimization skills to ensure our clients' content is visible and impactful across Large Language Models (LLMs) like ChatGPT, Claude, Perplexity, and emerging AI platforms.Contract projects typically range from 10–40 hours per week, depending on client needs and project scope.
Responsibilities
- Develop overarching GEO strategies that combine content optimization, syndication, and analytics.
- Guide clients through brand-level content strategy, shifting from keyword-focused SEO to audience-focused GEO.
- Create evaluation frameworks for measuring LLM visibility and impact.
- Build content strategies based on brand segmentation and audience expertise.
- Develop and produce optimized content specifically designed for AI discovery.
- Create content that answers the questions your target audience is asking AI assistants.
- Guide onsite technical optimization to improve content discoverability by LLMs.
- Collaborate with development teams to implement technical changes.
- Stay current on evolving best practices for AI content indexing.
- Develop syndication strategies across Reddit, YouTube, Quora, Discord, and other platforms.
- Leverage affiliate marketing and organic community building.
- Execute PR and community engagement initiatives to amplify content reach.
- Track and measure LLM visibility and brand mentions across AI platforms.
- Report on GEO impact using specialized tools and analytics.
- Provide actionable insights for continuous optimization.
Requirements
- Strong understanding of content strategy and brand positioning.
- Experience with content syndication across multiple platforms (Reddit, YouTube, Quora, etc.).
- Familiarity with technical SEO principles and their application to GEO.
- Analytics mindset with ability to measure and report on visibility metrics.
- Creative, strategic thinking over purely quantitative analysis.
Tools & Platforms
- Familiarity with LLM tracking tools (Profound, Scrunch, AirOps, etc.).
- Content management and optimization tools.
- Analytics platforms for measuring AI visibility.
Why Right Side Up
Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world.
Exciting opportunities are available now — apply today to join our network of experts!
Originally posted on Himalayas