市场总监
Director of Marketing
NexGen Technologies 正进入快速扩张期。该职位需要兼具战略卓越与亲力亲为的执行力，曾从零开始构建完整的营销体系，并在高速成长环境中实现可重复的成功。市场总监将在内部和外部自信地代表 NexGen。
由于 NexGen 采用完全远程办公模式，市场总监必须能够持续通过视频进行协作，促进沟通并建立紧密的虚拟文化。
关键职责
战略领导
- 从零开始建立 NexGen 的市场营销职能，包括策略、流程和系统。
- 制定并执行可扩展的全漏斗 SaaS 市场营销策略。
- 在早期执行阶段保持专业严谨的同时亲力亲为。
- 影响跨职能团队（产品、销售、运营、工程、合作伙伴）。
- 在会议、网络研讨会和合作伙伴会议中专业地代表 NexGen。
产品营销与定位
- 为 NVO、CCaaS、WFM、集成及未来产品创建信息架构。
- 定义企业买家、BPO 运营商、合作伙伴和垂直领域的用户画像和价值主张。
- 领导产品发布和集成的上市计划。
- 将技术能力转化为有说服力的商业叙事。
需求生成与自动化
- 构建包括内容营销、外向营销、网络研讨会和自动化活动的需求生成引擎。
- 负责生命周期自动化、用户分群、评分模型和漏斗工作流。
- 实现可扩展的框架，推动可预测的线索增长。
SEO 与数字增长
- 制定 NexGen 网站属性的统一 SEO 策略。
- 构建关键词支柱、内容集群、落地页和转化路径。
- 监督网站优化、用户体验更新和转化率优化改进。
内容与创意制作
- 创作或监督提案幻灯片、案例研究、博客、脚本和垂直领域材料。
- 建立高速内容引擎，支持需求生成、销售赋能、SEO 和品牌建设。
- 使用 AI 工具加速起草、研究和规划。
销售赋能
- 开发赋能材料，包括销售幻灯片、演示脚本、定价工具和竞争资料。
- 与销售团队合作定义漏斗阶段，提高成交率，加快交易速度。
合作伙伴营销
- 与 NobelBiz、Webex、Talkdesk 等建立合作伙伴计划。
- 创建联合信息和共同营销内容。
查看英文原文
NexGen Technologies is entering a period of rapid expansion. This leader must combine strategic excellence with hands-on execution, having built complete marketing engines from scratch and driven repeatable success in hyper-growth environments. The Director of Marketing will represent NexGen confidently both internally and externally.
Because NexGen operates fully remote, the Director of Marketing must be consistently available on camera to foster collaboration, strong communication, and a connected virtual culture.
Key Responsibilities
Strategic Leadership
- Build NexGen’s marketing function from the ground up, including strategy, processes, and systems.
- Develop and execute a scalable full-funnel SaaS marketing strategy.
- Operate with discipline while remaining hands-on during early execution.
- Influence cross-functional teams (Product, Sales, Operations, Engineering, Partnerships).
- Represent NexGen professionally in meetings, webinars, and partner sessions.
Product Marketing & Positioning
- Create messaging architecture for NVO, CCaaS, WFM, integrations, and future products.
- Define personas and value propositions for enterprise buyers, BPO operators, partners, and verticals.
- Lead go-to-market planning for product launches and integrations.
- Translate technical capabilities into compelling business narratives.
Demand Generation & Automation
- Build a demand generation engine including inbound, outbound, webinars, and automated campaigns.
- Own lifecycle automation, segmentation, scoring models, and funnel workflows.
- Deliver scalable frameworks that generate predictable pipeline growth.
SEO & Digital Growth
- Develop unified SEO strategy across NexGen web properties.
- Build keyword pillars, content clusters, landing pages, and conversion paths.
- Oversee website optimization, UX updates, and CRO improvements.
Content & Creative Production
- Create or oversee pitch decks, case studies, blogs, scripts, and vertical materials.
- Build a high-velocity content engine supporting demand gen, sales enablement, SEO, and brand.
- Use AI tools to accelerate drafting, research, and planning.
Sales Enablement
- Develop enablement materials, including sales decks, demo scripts, pricing tools, and competitive collateral.
- Partner with Sales to define funnel stages, improve win rates, and accelerate deal velocity.
Partner Marketing
- Build partner programs with NobelBiz, Webex, Talkdesk, and others.
- Create joint messaging, co-branded content, and co-sell materials.
- Support partner webinars and collaborative campaigns.
Analytics & Optimization
- Build dashboards for pipeline attribution, SEO, ROI, and conversion metrics.
- Define MQL/SQL criteria and align closely with Sales.
- Use data to refine messaging, content, and demand generation.
Events & Public Presence
- Lead webinars, virtual events, and product showcases.
- Serve as on-camera presenter with strong executive presence.
Budget Ownership
- Manage NexGen’s marketing budget with an ROI focus.
- Allocate resources toward the highest-impact activities during hyper growth.
Required Soft Skills:
- Emotional resilience for a fast-paced startup environment.
- Strong influence, confidence, and leadership presence.
- Comfort being on camera for all meetings and external presentations.
- Startup-minded, resourceful, and hands-on.
- Calm communication style under shifting priorities.
- AI fluency for content acceleration and research workflows.
Must Haves:
- 10+ years of progressive marketing leadership in SaaS, CCaaS, B2B tech, or communications.
- BPO, and Zoho CRM experience.
- Proven success scaling SaaS companies through hyper-growth.
- Expertise across product marketing, demand generation, content, SEO, and revenue alignment.
- Experience building marketing engines and teams from scratch.
- Proficiency with automation tools, analytics platforms, and AI workflows.
- Ability to balance strategy with hands-on execution and creative output.
NexGen Technologies (NGT) is an equal opportunity employer. We do not discriminate on the basis of race, color, religion or gender.
Salary: 70,000 - 85,000 + Quarterly MBO BonusesOriginally posted on Himalayas