Senior PPC Specialist
我们正在寻找一名高级 PPC 专家，以领导 Meta,Google 和其他数字广告平台的付费收购工作。这是一个理解成功付费媒体不仅是关于发起活动的人员的实践角色；它是关于最大化利能力。你将负责优化整个收购道，分析竞选绩效，提高转换率和制定战略决策来推动可持续增长。理想候选人是分析，数据驱动，舒适平衡竞选执行与性能战略。要求关键责任 · 计划，启动和优化在 Meta,Google,LinkedIn 和其他广告平台上付费媒体活动。·监测并改善包括 ROAS,CPA,CAC,CTR,转换率和 LTV 等关键绩效指标。·识别利性问题并优化整个转换道。·对观众，创意者，登陆页面和报价进行 A/B 测试。·分析竞选表现并通过仪表板和报告提供可操作的见解。·管理广告预算和高性能竞选规模。·与创意和营销团队合作以提高竞选结果。·使用 GA4,谷歌标签经理和广告平台实现和维护跟踪。· 保持业界趋势，人工智能工具和平台更新的最新信息。要求 · 英语简历。· 国产或近乎国产英语能力 （口头和书面）. · 4年以上管理 Meta 和 Google 广告活动经验。·基于 ROAS,CPA,CAC 和利率优化运动的经验证明。· 对转换道和转换率优化 (CRO) 的强有了解。· Google Analytics 4,Google 标签管理器和报告仪表板的经验。• 管理六位数月度广告预算的经验是个好处。· 具有强大的分析和解决问题的技能。· 拥有电子商务，SaaS,领导营销或绩效营销竞选体验。· 能够将数据转化为可操作的优化策略。通过申请这个职位，我们将创建你的 Simera 专业钥匙 (SPK) 一个独特的钥匙，帮助你与雇主联系起来，脱而出，并确保合适的匹配。最初发布在喜马拉雅山
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We're looking for a Senior PPC Specialist to lead paid acquisition efforts across Meta, Google, and other digital advertising platforms.
This is a hands-on role for someone who understands that successful paid media isn't just about launching campaigns; it's about maximizing profitability. You'll be responsible for optimizing the entire acquisition funnel, analyzing campaign performance, improving conversion rates, and making strategic decisions that drive sustainable growth.
The ideal candidate is analytical, data-driven, and comfortable balancing campaign execution with performance strategy.
Requirements
Key Responsibilities
- Plan, launch, and optimize paid media campaigns across Meta, Google, LinkedIn, and other advertising platforms.
- Monitor and improve key performance metrics, including ROAS, CPA, CAC, CTR, Conversion Rate, and LTV.
- Identify profitability issues and optimize the entire conversion funnel.
- Conduct A/B testing for audiences, creatives, landing pages, and offers.
- Analyze campaign performance and provide actionable insights through dashboards and reports.
- Manage advertising budgets and scale high-performing campaigns.
- Collaborate with creative and marketing teams to improve campaign results.
- Implement and maintain tracking using GA4, Google Tag Manager, and advertising platforms.
- Stay up to date with industry trends, AI tools, and platform updates.
Requirements
- Resume in English.
- Native or near-native English proficiency (spoken and written).
- 4+ years of experience managing Meta and Google Ads campaigns.
- Proven experience optimizing campaigns based on ROAS, CPA, CAC, and profitability.
- Strong understanding of conversion funnels and conversion rate optimization (CRO).
- Experience with Google Analytics 4, Google Tag Manager, and reporting dashboards.
- Experience managing six-figure monthly advertising budgets is a plus.
- Strong analytical and problem-solving skills.
- Experience with eCommerce, SaaS, Lead Generation, or Performance Marketing campaigns.
- Ability to translate data into actionable optimization strategies.
By applying to this position, we'll create your Simera Professional Key (SPK) — a unique key that helps you connect with employers, stand out, and secure the right match.
Originally posted on Himalayas