Senior Manager - Paid Social
**关于 FRONT ROW 集团：** 在 Front RoW,我们与领先的品牌合作以加速他们的电子商务增长。利用我们的能力和专有技术，我们在全球范围内设计，销售，分发和扩展品牌。我们培养了各个学科的深入专业知识，分享知识和数据来提高效率和性能。我们的使命是扩大每个品牌的市场份额和核心份额，因为每笔交易都有变革潜力。职位概述：付费社会迅速发展。创意是新的目标，自动化更为流行的拍卖，平台报告的数字只能讲述其中一部分。前线寻求一个以结果为导向的高级经理，付费媒体将领导多个垂直客户端的动态资产组合中付费社交战略和执行。这个角色位于实践道管理与高级客户领导的交叉点上。你将拥有日常付费媒体运营，主要关注付费社会，同时担任你客户的可靠战略合作伙伴，引领每周接触点，塑造混合付费媒体策略，并在我们一些最大账户上发挥关键作用。预计有早期的所有权，并且你的影响会很快感觉到。此职位需要平等的分析严格和沟通卓越性。你需要尽可能舒适地挖掘预算优化，创意测试结果和性能分析，因为你正在向不同技术背景的客户清楚地呈现先进概念。对正确的问题提出能力，用信念发言，并将数据转换为可行的策略至关重要。理想候选人是具有深入付费社会专业知识，敏的分析思维和相匹配的沟通技能的积极团队玩家 **.** **责任：** - 从 D2C 到 CPG 等多个垂直领域的客户的日常付费社交活动，处理平台上的媒体购买以及贡献战略 - 领导每周的接触点和战略通话，将绩效数据转化为关于发生的事情，原因以及下一步的明确见解 - 与年轻团队成员合作在你的账户上支持他们的成长并帮助他们实现个人和专业目标 - 与搜索，创意和分析团队伙伴合作建立混合媒体计划和策略，优先考虑每个客户的 KPI 和业务目标 - 运行结构化
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**About FRONT ROW Group:**
At FRONT ROW, we partner with leading brands to accelerate their ecommerce growth. Leveraging our capabilities and proprietary technology, we design, market, distribute, and scale brands globally.
We cultivate deep expertise across every discipline, sharing knowledge and data to drive efficiency and performance. Our mission: to expand each brand’s market share and heart share, because every transaction has the potential to be transformational.
Position Overview:
Paid social moves fast. Creative is the new targeting, automation runs more of the auction, and platform reported numbers only tell part of the story. Front Row is seeking a results-oriented Senior Manager, Paid Media to lead paid social strategy and execution across a dynamic portfolio of clients spanning multiple verticals.
This role sits at the intersection of hands-on channel management and senior client leadership. You will own day to day paid media operations, with a primary focus on paid social, while serving as a trusted strategic partner to your clients, leading weekly touchpoints, shaping blended paid media strategies, and playing a key role on some of our largest accounts. Ownership is expected early, and your impact will be felt quickly.
This role requires equal parts analytical rigor and communication excellence. You'll need to be as comfortable digging into budget optimizations, creative testing results, and performance analysis as you are presenting advanced concepts clearly to clients of varying technical backgrounds. The ability to ask the right questions, speak up with conviction, and translate data into actionable strategy is essential.
The ideal candidate is a proactive team player with deep paid social expertise, a sharp analytical mind, and the communication skills to match **.**
**Responsibilities:**
- Own day-to-day paid social for clients across multiple verticals, from D2C to CPG and everything in between, handling hands-on media buying in platform and contributing to strategy
- Lead weekly touchpoint and strategy calls, translating performance data into clear insights on what happened, why it happened, and what the next steps are
- Partner with junior team members on your accounts to support their growth and help them achieve their personal and professional goals
- Partner with search, creative, and analytics teammates to build blended media plans and strategies that prioritize each client’s KPIs and business goals
- Run structured creative testing, partnering with internal/external creative teams to turn performance learnings into stronger concepts, formats, and messaging
- Apply sound judgment on platform automation, such as Advantage+ and broad targeting, knowing when to lean on it and when to take manual control
- Look beyond platform-reported metrics, using lift tests, GA4, Shopify, back end client data, and blended measurement to understand true incrementality and impact
- Proactively bring clients new ideas and test proposals, from emerging betas and ad formats to new platforms
- Communicate advanced concepts clearly and concisely to audiences of all technical levels, with well-developed presentation skills
**Requirements:**
- Team player with excellent written and verbal communication skills (there’s a reason this is the first bullet: it’s our most important qualification)
- 4+ years of day to day paid social account management, including campaign setup, optimization, and budget management
- Confident presenting results, projections, and strategy in client-facing settings, including owning QBRs and proactively flagging risks and opportunities
- Deep experience running Meta campaigns, plus working knowledge of TikTok, TikTok Shop, GMV Max, Pinterest, Snapchat, or other emerging platforms
- Analytical thinker who always asks “why” and isn’t afraid to speak up, even when it means challenging the status quo
- Strong Excel skills to drive efficiencies in day-to-day tasks; pivot tables, VLOOKUPs, and SUMIFS are your jam
- Test and learn mindset toward creative, audiences, and automation, with curiosity about new tools, including AI
- Strong judgment in balancing client needs, business goals, and team capacity, including knowing when to resolve an issue independently and when to involve leadership
- Accountable for commitments and outcomes, with consistent follow-through and proactive communication when priorities, timelines, or performance change
- Experience across multiple verticals is a plus, but curiosity about new industries is a must
- Familiarity with paid search and how it works alongside social is a plus
**Benefits**
- 20 PTO days (prorated based upon start date) & 7 sick days per year
- Medical, Vision, and Dental Insurance Benefits
- 401k Retirement Plan
- Remote USA or Hybrid working schedule (New York or San Diego office),
- In-office perks
- Summer Fridays
- ClassPass membership
- Client product discounts
- Paid Professional Development Opportunities
- A fast-paced, high energy & dog friendly office
_SALARY $85,000 - $105,000 per annum_