数字营销专员（谷歌广告重点）
Digital Marketing Specialist (Google Ads Focus)
职位描述
地点：远程办公
雇佣类型：全职
工作安排：长期居家办公
我们正在寻找一位以结果为导向的数字营销专家，具备丰富的 Google Ads 和 PPC 广告活动管理经验。
在此职位中，你将负责管理和优化付费搜索广告活动，以产生高质量潜在客户，提高转化率并最大化广告投入回报。你还将分析广告数据，推荐着陆页改进方案，并制定支持业务增长的策略。
此职位适合喜欢与数据打交道、对广告效果负责并寻求稳定长期发展机会的人士。
主要职责
- 创建、管理、优化并扩展 Google 搜索广告活动。
- 在适当的情况下管理 Performance Max 广告活动。
- 进行关键词研究和竞争对手分析。
- 撰写清晰且以转化为目标的广告文案。
- 监控搜索词，减少无关流量和浪费的广告支出。
- 进行 A/B 测试以提升广告、着陆页和转化率。
- 高效管理广告预算。
- 提高每线索成本、广告投入回报率和整体广告活动表现。
- 审查着陆页、表单、标题和行动呼吁，识别改进空间。
- 设置并维护准确的转化和电话追踪。
- 使用 Google Analytics 4和 Google Tag Manager 监控广告活动表现。
- 准备每周报告，包含广告成果、洞察和建议。
任职资格和经验
- 具有管理并优化 Google Ads 广告活动的实际经验。
- 精通 Google 搜索广告和 Performance Max 广告活动。
- 有处理引客或效果营销广告活动的经验。
- 熟悉关键词研究、广告文案撰写、A/B 测试和广告预算管理。
- 有使用 Google Analytics 4、Google Tag Manager 和转化追踪工具的经验。
- 能够分析广告表现并提出实际可行的改进建议。
- 具备细致入微的注意力、组织能力和解决问题的能力。
- 有支持服务型企业的经验是加分项。
- 有 SEO、Meta 广告、YouTube 广告、微软广告或 AI 营销工具经验是加分项，但非必需。
- 愿意从事全职、长期远程工作。
查看英文原文
About the Role
Location: Remote
Employment Type: Full-time
Work Arrangement: Permanent Work from Home
We are looking for a results-driven Digital Marketing Specialist with strong experience in Google Ads and PPC campaign management.
In this role, you will manage and optimize paid search campaigns to generate high-quality leads, improve conversion rates, and maximize return on advertising spend. You will also analyze campaign data, recommend landing page improvements, and develop strategies that support business growth.
This role is ideal for someone who enjoys working with data, takes ownership of campaign results, and is looking for a stable, long-term opportunity.
Key Responsibilities
- Build, manage, optimize, and scale Google Search campaigns.
- Manage Performance Max campaigns when appropriate.
- Conduct keyword research and competitor analysis.
- Write clear and conversion-focused ad copy.
- Monitor search terms and reduce irrelevant traffic and wasted advertising spend.
- Conduct A/B testing to improve advertisements, landing pages, and conversion rates.
- Manage campaign budgets efficiently.
- Improve cost per lead, return on ad spend, and overall campaign performance.
- Review landing pages, forms, headlines, and calls to action to identify areas for improvement.
- Set up and maintain accurate conversion and call tracking.
- Monitor campaign performance using Google Analytics 4 and Google Tag Manager.
- Prepare weekly reports with campaign results, insights, and recommendations.
Qualifications and Experience
- Proven experience managing and optimizing Google Ads campaigns.
- Strong knowledge of Google Search and Performance Max campaigns.
- Experience handling lead-generation or performance marketing campaigns.
- Knowledge of keyword research, ad copywriting, A/B testing, and campaign budget management.
- Experience using Google Analytics 4, Google Tag Manager, and conversion tracking tools.
- Ability to analyze campaign performance and recommend practical improvements.
- Strong attention to detail, organization, and problem-solving skills.
- Experience supporting a service-based business is an advantage.
- Experience in SEO, Meta Ads, YouTube Ads, Microsoft Ads, or AI marketing tools is an advantage but not required.
- Willing to work in a full-time, long-term remote position.
Why Join Us?
- Permanent remote work arrangement
- Full-time and long-term career opportunity
- Opportunity to manage and improve meaningful advertising campaigns
- Results-focused work environment
- Opportunity to contribute to digital marketing strategy and business growth
Originally posted on Himalayas