增长与获取营销经理
Growth & Acquisition Marketing Manager
增长与获客营销经理
The Global Talent Co. · 远程办公 · 全职
关于该职位
The Global Talent Co. 正代表一家快速发展的DTC健康品牌进行招聘，其使命简单明了：帮助人们过上更健康的生活。他们正在扩大客户获取引擎，并希望将其与完整的客户旅程更加紧密地连接起来。
关于该职位
我们正在寻找一位增长与获客营销经理，负责管理客户获取策略，涵盖付费媒体和新兴增长渠道。你将管理他们的付费媒体代理机构，制定获取策略，指导创意测试，监督媒体投资，并确保每一笔付费都直接与DTC增长目标挂钩。
该职位位于数字增长引擎的核心位置——与生命周期与留存经理、电商团队、创意合作伙伴和代理团队密切合作，确保从初次印象到购买乃至之后的客户旅程保持连贯。你将负责策略、绩效责任、预算规划、报告以及付费获取背后的商业决策。
理想的候选人是一位具备战略眼光的运营者，对绩效营销和付费平台有深入理解——分析能力强，具有商业意识，富有创造力，并且能够对代理机构的建议提出质疑，以确保媒体投资发挥最大效果。
职责内容
客户获取策略 负责付费媒体和新兴增长渠道的客户获取策略——Meta、Google、YouTube、TikTok、联盟营销、网红、零售媒体等。制定支持产品发布、促销活动、季节性活动和持续增长的计划，平衡效率、增长和长期客户价值。
代理机构领导与绩效责任 管理与付费媒体代理机构的日常关系。对他们设定的绩效目标、报告质量和测试速度进行问责。审查计划，挑战假设，并将代理机构的产出转化为对内部团队的明确决策。
预算管理与预测 负责付费媒体的预算规划、节奏控制和投资建议。制定与DTC收入目标挂钩的月度和季度计划，并监控CAC、MER、ROAS和新客户获取，以保持投资精准有效。
创意测试与增长洞察 与代理机构和创意团队一起制定创意测试路线图。根据客户洞察和绩效数据提出创意需求，并分享有效的做法。
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GROWTH & ACQUISITION MARKETING MANAGER
The Global Talent Co. · Remote · Full-time
ABOUT THE OPPORTUNITY
The Global Talent Co. is recruiting on behalf of a fast-growing DTC wellness brand whose mission is simple: help people live healthier. They're scaling their customer acquisition engine and looking to connect it more tightly to the full customer journey.
ABOUT THE ROLE
We're looking for a Growth & Acquisition Marketing Manager to own our client's customer acquisition strategy across paid media and emerging growth channels. You'll manage their paid media agency, set acquisition strategy, guide creative testing, oversee media investment, and make sure every paid dollar is directly tied to DTC growth goals.
This role sits at the center of the digital growth engine — working closely with the Lifecycle & Retention Manager, e-commerce team, creative partners, and agency teams to keep the customer journey connected from first impression to purchase and beyond. You'll own strategy, performance accountability, budget planning, reporting, and the business decisions behind paid acquisition.
The ideal candidate is a strategic operator who understands performance marketing and paid platforms inside and out — analytical, commercially minded, creative, and comfortable pushing back on agency recommendations to make sure media investment is working as hard as possible.
WHAT YOU'LL DO
Acquisition Strategy Own acquisition strategy across paid media and emerging growth channels — Meta, Google, YouTube, TikTok, affiliate, influencer, retail media, and beyond. Build plans that support product launches, promotions, seasonal campaigns, and always-on growth, balancing efficiency, growth, and long-term customer value.
Agency Leadership & Performance Accountability Own the day-to-day relationship with the paid media agency. Hold them accountable to performance targets, reporting quality, and testing velocity. Review plans, challenge assumptions, and translate agency output into clear decisions for the internal team.
Budget Management & Forecasting Own paid media budget planning, pacing, and investment recommendations. Build monthly and quarterly plans tied to DTC revenue goals, and monitor CAC, MER, ROAS, and new customer acquisition to keep investment sharp.
Creative Testing & Growth Insights Build a creative testing roadmap with the agency and creative team. Brief creative needs from customer insights and performance data, and share what's working across email, SMS, website, social, and brand marketing.
Reporting & Analytics Own weekly and monthly reporting on paid acquisition — new customers, revenue, CAC, MER, ROAS, conversion rate, AOV, payback, and channel performance — and turn the data into business recommendations, not just campaign updates.
Cross-Channel Collaboration Partner with Lifecycle & Retention, e-commerce, Creative, Brand, Innovation, CX, and Sales to keep acquisition strategy connected to the rest of the business.
WHAT WE'RE LOOKING FOR
- 4+ years in growth, acquisition, performance, or digital marketing
- Proven experience managing paid media programs, in-house or through an agency
- Experience managing agency relationships and holding partners accountable
- Strong grasp of customer acquisition, media investment, and channel strategy
- DTC, Shopify, CPG, wellness, beauty, food, or beverage experience strongly preferred
- Comfortable balancing strategic thinking with hands-on execution
- Strong communicator — can present performance insights and recommendations clearly
- Bachelor's degree in Marketing, Business, or related field, or equivalent experience
TECHNICAL SKILLS
- Strong command of Meta, Google, YouTube, TikTok, affiliate, paid social, and paid search
- Fluent in acquisition metrics: CAC, MER, ROAS, new customer revenue, conversion rate, AOV, LTV, payback
- Experience with GA4, Shopify analytics, ad platform reporting, dashboards, UTMs, pixels, and conversion tracking
- Solid budget management and forecasting skills
- Experience building testing frameworks across creative, audience, landing page, and channel mix
WHO YOU ARE
Passionate about health and wellness. Driven by growth but disciplined about efficiency and profitability. Commercially minded, analytical, and creative — someone who connects marketing activity to revenue outcomes and isn't afraid to challenge an agency's recommendation. A self-starter who moves quickly and takes ownership in a high-growth environment.