Regional Marketing Specialist North Europe
加入 PerkinElmer 时，你选择一个经验丰富和可信的科学解决方案领导者，在全球服务网络和分销中心支持下，提供合适的解决方案，在适当的时候，以满足关键客户需求。拥有超过80年的历史进步科学和创新使命，我们的专业团队与商业，政府，学术和医疗保健客户密切合作，为我们提供广泛的分析解决方案组合，以及 OneSource 服务。职位标题区域营销专家北欧位置：) High Wycombe,英国 - 远程描述 我们正在寻找一个区域营销专家，以作为地区副总裁 (RVP) 和区域领导团队的战略营销合作伙伴。该职位负责了解和支持区域业务目标，包括管道增长，收入目标和品牌发展，同时确保区域优先事项与全球战略计划保持一致并得到代表。而产品策略和内容创建由集中式投资组合和细分市场团队领导，北欧地区营销专业人员将在英国，爱尔兰，DACHP,北欧国家，本卢克斯和南非推动执行。专注于利益相关者管理，区域洞察力和市场营销活动的协调以确保当地机会和需求有效地反映在全球倡议中。虽然角色是远程，但预计会上 High Wycombe 会议特别参加，加上前往销售会议和贸易展览。这将每季度约为一周。居住在我们位于 High Wy Combe 的办公室两小时的旅行距离最好的人选。关键责任：战略伙伴关系 &规划 · 与 RVP 和区域领导团队合作，了解业务优先事项并制定营销计划，以支持管道增长，收入目标，客户参与度和品牌意识。·作为全球营销团队的地区声音，确保在全球战略和方案中反映区域市场动态，客户见解和商业优先事项。·监测当地市场趋势，业务绩以及客户需求，提供战略建议并确定加速增长的机会。区域营销执行 ·开发和实施集成营销项目。
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When joining PerkinElmer, you select an experienced and trusted leader in scientific solutions, with the support of a global service network and distribution centers, providing the right solution, at the right time, to meet critical customer needs. With over an 80+ year legacy of advancing science and a mission of innovating for a healthier world, our dedicated team collaborates closely with commercial, government, academic and healthcare customers to deliver our broad portfolio of analytical solutions, and OneSource services.
Job Title
Regional Marketing Specialist North Europe
Location(s)
High Wycombe, United Kingdom - RemoteJob Description
We are seeking a Regional Marketing Specialist to act as a strategic marketing partner to the Regional Vice President (RVP) and regional leadership team. This role is responsible for understanding and supporting regional business objectives, including pipeline growth, revenue targets, and brand development, while ensuring regional priorities are aligned with and represented within Global Strategic Plans.
While product strategy and content creation are led by the centralised Portfolio & Segment Marketing team, the Regional Marketing Specialist for North Europe will drive execution across the UK, Ireland, DACHP, Nordics, Benelux, and South Africa. The role focuses on stakeholder management, regional insight, and alignment of marketing activities to ensure local opportunities and requirements are effectively reflected in global initiatives.
Whilst the role is Remote, there is an expectation to attend meetings in High Wycombe on an ad hoc basis, plus travel to Sales meetings and trade shows. This will come to about a week per quarter. Candidates living in a 2 hour travelling distance of our office in High Wycombe are preferred.
Key Responsibilities:
Strategic Partnership & Planning
- Partner with the RVP and regional leadership team to understand business priorities and develop marketing plans that support pipeline growth, revenue objectives, customer engagement, and brand awareness.
- Act as the voice of the region within global marketing teams, ensuring regional market dynamics, customer insights, and commercial priorities are reflected in global strategies and programmes.
- Monitor local market trends, business performance, and customer needs to provide strategic recommendations and identify opportunities to accelerate growth.
Regional Marketing Execution
- Develop and execute integrated marketing programmes across digital, events, partner, account-based, and demand generation channels to support regional objectives.
- Adapt global campaigns and initiatives to maximise relevance and impact within regional markets, ensuring effective localisation where required.
- Manage the end-to-end delivery of regional marketing activities, balancing strategic priorities with changing business needs and market conditions.
- Work closely with sales and business leaders to ensure marketing programmes support pipeline creation, progression, and revenue goals.
Cross-Functional Collaboration
- Collaborate with central marketing functions, including portfolio, segment, digital, and the global events co-ordinator, to develop and execute regionally relevant marketing programmes that align with business priorities and drive measurable outcomes.
- Ensure regional marketing plans and activities remain aligned to global marketing priorities, strategic focus areas, and campaign frameworks, maintaining consistency in messaging, positioning, and customer experience across markets.
- Serve as a trusted marketing partner to regional sales leaders and product specialists, aligning marketing plans and investments to business priorities and driving marketing's contribution to pipeline growth and revenue performance.
- Influence and coordinate stakeholders across global and regional teams to ensure consistent messaging, effective execution, and alignment with strategic business objectives.
Performance & Optimisation
- Monitor and report on marketing performance, including pipeline contribution, lead quality, conversion, engagement, and ROI.
- Analyse campaign and programme results to identify trends, opportunities, and areas for improvement.
- Use data and insights to make recommendations, optimise marketing investment, and continuously improve programme effectiveness.
- Maintain an agile approach, adjusting plans and tactics in response to business priorities, market changes, and performance outcomes.
Experience and qualifications required
Basic Qualifications
- Bachelor’s degree in Marketing, Business, Communications,
- At least 5 years of experience in B2B marketing, preferably within a global organization.
- Proven ability to translate business strategy into regional marketing plans and actions.
- Strong stakeholder management and communication skills, with experience influencing senior leaders.
- Solid understanding of integrated marketing, digital engagement, and demand generation.
- Experience collaborating with centralized marketing teams and coordinating across functions and geographies.
- Analytical mindset with proficiency in marketing metrics, pipeline reporting, and ROI analysis.
- Some knowledge of German would be an advantage but not essential.
Originally posted on Himalayas