Senior Manager, Lifecycle Marketing
角色描述作为生命周期营销的高级经理，你将拥有 Dropbox 在线营销策略，参与度，保留度，货币化，扩张，交叉销售和重新参与度。你将领导一个生命周期营业人员团队并建立一系列帮助客户发现价值，扩大使用 Dropbox 的程序组合，并深入与我们的产品关系随着时间的推移。这是一位有直接责任负责商业结果的高级人领导作用。你将设定生命周期战略和路线图，确定团队应该投资哪里，确定项目如何优先级和测量，并保持工作的足够接近以提高执行质量和解锁最高优先级的举措。你将与产品增长，产品，产品营销，数据科学，营销运营和其他营销团队密切合作。生命周期营销将拥有客户沟通策略，道规划，生命周期计划设计和营销执行。机会远大于运行电子邮件程序.Dropbox 有大量全球客户群体，多种产品以及基于产品的和销售的客户动作。生命周期营销负责人将定义这些部分如何连接到客户的整个生命周期，并构建从单个运动转向可扩展增长计划所需的运营模式。责任 · 拥有 Dropbox 在安装，参与，保留，货币化，扩张和多产品采用方面的生命周期营业战略和路线图。· 领导，教练和开发一个生命周期营商团队，有明确的目标，操作节奏和对业务结果的问责。· 使用客户行为，产品使用，细分，触发器和定制来建立和管理生命周期程序组合。· 与产品增长，产品营销，数据科学，营销运营和其他跨功能团队合作，连接生命周期通信与激活，产品内发现，货币化和扩张，同时保持在团队中明确的所有权。·建立一个强大的实验和测量方法，使用控制测试，持久性，队列分析，客户行为和收入来确定产生增加影响。·构建生命周期营销的操作模型，包括优先级，规划，治理以及技术和数据能力。
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Role Description
As the Senior Manager of Lifecycle Marketing, you will own Dropbox’s lifecycle marketing strategy across onboarding, engagement, retention, monetization, expansion, cross-sell, and re-engagement. You will lead a team of lifecycle marketers and build a portfolio of programs that help customers discover value, expand their use of Dropbox, and deepen their relationship with our products over time.
This is a senior people leadership role with direct accountability for business outcomes. You will set the lifecycle strategy and roadmap, determine where the team should invest, establish how programs are prioritized and measured, and stay close enough to the work to raise the quality of execution and unblock the highest-priority initiatives.
You will work closely with Product Growth, Product, Product Marketing, Data Science, Marketing Operations, and other marketing teams. Lifecycle Marketing will own customer communication strategy, channel planning, lifecycle program design, and marketing execution.
The opportunity is broader than running an email program. Dropbox has a large global customer base, multiple products, and both product-led and sales-assisted customer motions. The Head of Lifecycle Marketing will define how those pieces connect across the customer lifecycle and build the operating model needed to move from individual campaigns toward scalable growth programs.
Responsibilities
- Own Dropbox’s lifecycle marketing strategy and roadmap across onboarding, engagement, retention, monetization, expansion, and multi-product adoption.
- Lead, coach, and develop a team of lifecycle marketers, with clear goals, operating rhythms, and accountability for business outcomes.
- Build and manage a portfolio of lifecycle programs using customer behavior, product usage, segmentation, triggers, and personalization to improve adoption, retention, and revenue.
- Partner with Product Growth, Product Marketing, Data Science, Marketing Operations, and other cross-functional teams to connect lifecycle communications with activation, in-product discovery, monetization, and expansion while maintaining clear ownership across teams.
- Establish a strong experimentation and measurement approach, using controlled tests, holdouts, cohort analysis, customer behavior, and revenue to determine what creates incremental impact.
- Build the operating model for lifecycle marketing, including prioritization, planning, governance, and the technical and data capabilities required to execute reliably at scale.
Requirements
- 10+ years of experience across lifecycle marketing, CRM, retention, growth marketing, customer engagement, or closely related disciplines, ideally in a SaaS, subscription, or product-led business.
- Significant people-management experience, with a track record of hiring, coaching, and leading high-performing teams.
- Demonstrated experience setting lifecycle strategy and translating it into programs that improve customer adoption, retention, monetization, expansion, or revenue.
- Deep experience with customer segmentation, behavioral triggers, personalization, experimentation, and marketing automation.
- Strong technical fluency across CRM and lifecycle systems, customer data, campaign orchestration, measurement, deliverability, and related operational requirements.
- Strong business judgment and experience working across Product, Product Growth, Data Science, Marketing Operations, Engineering, and Product Marketing to turn complex inputs into clear priorities and decisions.
Preferred Qualifications
- Experience leading lifecycle marketing in a product-led growth business with both self-serve and sales-assisted motions.
- Experience building expansion, cross-sell, or multi-product programs across a broad existing customer base.
- Experience with Iterable or comparable enterprise lifecycle and marketing automation platforms.
Durable Skills
AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve:
- Awareness: Understand yourself and others.
- Judgment: Evaluate information and make decisions in complex situations.
- Adaptability: Learn, adjust, and stay effective through change.
- Connection: Communicate, collaborate, and build trust.
To learn more about why these skills matter and what the data shows about thriving through change, read this blog post from our Chief People Officer, Melanie Rosenwasser.
Compensation
US Zone 1
This role is not available in Zone 1
US Zone 2
$181,500—$245,500 USD
US Zone 3
$161,300—$218,300 USD