Senior CRM Data Manager
关于 H&R 区块的角色，高级 CRM 数据管理员负责管理客户观众策略，细分化，数据激活和目标执行，支持营销活动和客户生命周期通信。该职位将 CRM 数据专业知识与营销战略结合在一起，确保客户数据转换为可操作的受众，推动参与度，保留和收入增长。这个角色密切合作于 CRM 策略，CRM 运作，分析，技术，市场上行 (GTM) 和产品团队提供以客户为中心的目标解决方案。CRM 数据管理者利用第一方数据，细分策略和营销技术平台来实现高目标通信在 Salesforce Marketing Cloud (SFMC),Adobe Journey Optimizer (AJO) 和相关的 CRM 道上。日复一日你将... ·开发和管理支持收购，保留，交叉销售和重新激活活动的观众细分策划。·为生命周期，促销，触发和季节性 CRM 计划建立和维护目标受众。·与 CRM 战略团队合作，将营销目标转化成可操作的目标需求。· 与 CRM 运营团队合作，确保观众准确交付和激活竞选执行。·定义受众标准，抑制逻辑，资格规则和个性化要求。·验证受众选择和目标输出以确保对竞选规范的准确性和合规性。·与分析团队合作评估受众性能并确定优化机会。·与技术团队合作解决数据质量，集成和受众交付问题。·支持测试举措和观众实验工作。·维护受众文档和细分标准。需要的资格 ·营销，商业，信息系统，分析，数据科学或相关领域的学士学位 · 10年以上在 CRM,数据库营销，观众管理，营销分析或客户分类方面的经验 ·电子邮件，CRM,生命周期营销或数字营销活动开发观众的经验 ·强有力的了解客户分区，目标策略和竞选执行过程 ·与 CRM 和市场自动化平台 （如 SFMC,AJO 或类似技术）的经验 ·SQL 和定制知识
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About the Role
At H&R Block, the Senior CRM Data Manager is responsible for managing customer audience strategy, segmentation, data activation, and targeting execution that support marketing campaigns and customer lifecycle communications. This role combines CRM data expertise with marketing strategy, ensuring customer data is transformed into actionable audiences that drive engagement, retention, and revenue growth.
This role partners closely with CRM Strategy, CRM Operations, Analytics, Technology, Go-to-Market (GTM), and Product teams to deliver customer-centric targeting solutions. The Sr. CRM Data Manager leverages first-party data, segmentation strategies, and marketing technology platforms to enable highly targeted communications across Salesforce Marketing Cloud (SFMC), Adobe Journey Optimizer (AJO), and related CRM channels.
Day to day you'll...
- Develop and manage audience segmentation strategies that support acquisition, retention, cross-sell, and reactivation campaigns.
- Build and maintain target audiences for lifecycle, promotional, triggered, and seasonal CRM programs.
- Partner with CRM Strategy teams to translate marketing objectives into actionable targeting requirements.
- Collaborate with CRM Operations teams to ensure audiences are accurately delivered and activated for campaign execution.
- Define audience criteria, suppression logic, eligibility rules, and personalization requirements.
- Validate audience selections and targeting outputs to ensure accuracy and compliance with campaign specifications.
- Partner with Analytics teams to evaluate audience performance and identify optimization opportunities.
- Work with Technology teams to resolve data quality, integration, and audience delivery issues.
- Support testing initiatives and audience experimentation efforts.
- Maintain audience documentation and segmentation standards.
Required Qualifications
- Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field
- 10+ years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation
- Experience developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns
- Strong understanding of customer segmentation, targeting strategies, and campaign execution processes
- Experience working with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies
- Knowledge of SQL and customer data environments
- Strong analytical and problem-solving skills
Why work for us
At H&R Block, our purpose is simple: to provide help and inspire confidence in our clients and communities everywhere. For more than 70 years, we’ve led the tax industry and we continue to evolve through our Block Next strategy, blending human expertise with digital innovation.
That same commitment to care extends to our associates. When you join us, you become part of a High Performing, Connected Culture built on strong relationships, continuous learning, and a shared commitment to making a meaningful impact. We invest in your well-being through competitive pay, comprehensive benefits, and support for life both in and outside of work.
Pay Range Information
The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit.
Pay Range
$91,000.00 - $145,600.00/Yr.
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