付费搜索助理总监
Associate Director, Paid Search
我们是谁
Zeta Global（NYSE: ZETA）是基于人工智能的营销云平台，利用先进的人工智能（AI）和数万亿的消费者数据信号，帮助营销人员更高效地获取、增长和留住客户。通过 Zeta 营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活整合到一个平台上——由行业内最大的专有数据库和 AI 驱动——让复杂的营销变得简单。我们的企业客户在多个垂直领域，能够通过每个渠道为消费者提供个性化的体验，从而提升营销活动的效果。Zeta 由 David A. Steinberg 和 John Sculley 于 2007 年创立，总部位于纽约市，并在全球设有办公室。如需了解更多信息，请访问 www.zetaglobal.com。
职位描述
我们正在寻找一位付费搜索高级经理，能够自信地领导客户关系，同时亲自执行广告活动。这个职位需要在战略视野和实际管理之间取得平衡。你将负责指导客户策略，监督表现，并确保付费搜索广告活动从头到尾的完美执行。
理想的候选人能够在面向客户的岗位上表现出色，能够将数据提炼成可操作的见解，并懂得如何将策略转化为可衡量的结果。根据你的所在地，该职位可能是混合办公（纽约、纳什维尔、洛杉矶、旧金山、迈阿密）或远程办公。
职责
- 客户策略与领导力
- 作为付费搜索策略和表现讨论的主要客户联系人。
- 根据客户目标，制定并展示战略路线图、测试计划和增长机会。
- 主动发现账户中的优化和创新机会。
- 广告活动管理与执行
- 监督付费搜索广告活动的全流程执行，包括账户设置、预算分配、优化和报告。
- 积极管理广告活动，并监控 Google Ads、Google Ads Editor、Microsoft Ads 和 SA360 的表现。
- 建立测试框架和创新流程，持续提升效果。
- 将洞察转化为可操作的下一步行动，以产生可衡量的客户影响。
- 团队协作与指导
- 与内部团队合作，确保广告活动执行符合客户目标。
- 为初级团队成员提供指导和建议。
查看英文原文
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
We are seeking a Paid Search Associate Director who can confidently lead client relationships while also rolling up their sleeves to execute campaigns. This role requires a balance of strategic vision and hands-on management. You’ll be responsible for guiding client strategy, overseeing performance, and ensuring flawless execution of paid search campaigns from end to end.
The ideal candidate thrives in a client-facing role, can distill data into actionable insights, and knows how to turn strategy into measurable results. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
RESPONSIBILITIES
- Client Strategy & Leadership
- Serve as the primary client contact for paid search strategy and performance discussions.
- Develop and present strategic roadmaps, testing plans, and growth opportunities tailored to client goals.
- Proactively identify areas for optimization and innovation across accounts.
- Campaign Management & Execution
- Oversee end-to-end execution of paid search campaigns, including account setup, budget pacing, optimization, and reporting.
- Actively manage campaigns and monitor performance across Google Ads, Google Ads Editor, Microsoft Ads, and SA360.
- Establish testing frameworks and innovation pipelines to continuously improve results.
- Translate insights into actionable next steps that drive measurable client impact.
- Team Collaboration & Mentorship
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Provide mentorship and guidance to junior team members, ensuring best practices are consistently applied.
- Analysis & Reporting
- Deliver clear, data-driven performance reports and insights to clients – diving into the “why” behind the data.
- Recommend testing strategies, budget allocation shifts, and bid strategy adjustments based on performance trends.
- Ensure accuracy, consistency, and timeliness of reporting.
QUALIFICATIONS
- 5+ years of relevant paid search experience.
- Hands-on experience in managing monthly campaign budgets of $500k+.
- Experience with Google Ads, SA360, Microsoft Ads, and Google Ads Editor.
- Meticulous attention to detail.
Preferred but not required:
- Experience with GA4.
- Experience with Shopping, Vehicle Ads, and Performance Max campaigns.
- Google Ads and Microsoft Ads certification.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $80,000 - $120,000, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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