YouTube广告经理
Manager, YouTube Ads
我们是谁
Zeta Global（NYSE: ZETA）是基于人工智能的营销云平台，利用先进的人工智能（AI）和数万亿的消费者数据信号，帮助营销人员更高效地获取、增长和保留客户。通过 Zeta 营销平台（ZMP），我们的愿景是通过将身份识别、智能分析和全渠道激活整合到一个平台上——由行业内最大的专有数据库和 AI 驱动——让复杂的营销变得简单。我们的企业客户在多个垂直领域，能够通过每个渠道为每位消费者提供个性化的体验，从而提升营销活动的效果。Zeta 由 David A. Steinberg 和 John Sculley 于 2007 年创立，总部位于纽约市，并在全球设有办事处。了解更多，请访问 www.zetaglobal.com。
职位描述
YouTube 广告经理是一个全职职位，负责管理 Zeta 客户的端到端付费 YouTube 广告活动。职责包括监督 YouTube 广告活动设置与优化的所有方面、节奏管理、报告和洞察分析。你将成为所管理广告商的专家和联系人。
该职位需要结合实际的广告管理和客户沟通。你将被赋予相当程度的自主权，基于对 Google Ads 生态系统的了解，做出明智的操作决策。你将利用你的经验，为广告活动的成功定位并找到解决问题的创意方案。该职位向媒体激活部门的总监汇报，该总监负责 Zeta 各业务单元的付费媒体。根据你的所在地，该职位可以远程或混合办公（纽约市、纳什维尔、洛杉矶、旧金山）。
职责
广告活动管理与执行
- 作为主要渠道经理，负责 YouTube 广告活动设置和优化的所有方面。
- 在 Google Ads/Google Ads Editor 中管理 YouTube 和需求生成广告活动格式，涵盖各种品牌认知、考虑和转化目标。
客户参与
- 作为现有和即将开展广告活动的内部和外部联系人，主动提出建议以实现客户 KPI，实施客户需求变更，并确保客户请求得以执行。
团队协作
- 与内部团队合作，确保广告活动执行符合客户目标。
- 管理
查看英文原文
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
The Manager, YouTube Ads is a full-time position responsible for managing end-to-end paid YouTube ad campaigns for Zeta clients. Responsibilities include overseeing all aspects of YouTube ad campaign setup & optimization, pacing management, reporting, and insights. You will serve as a subject matter expert and point of contact for the advertisers you’re managing.
The role requires a combination of hands-on ad management as well as client communication. You will be entrusted with a significant level of autonomy to make informed operational decisions based on your knowledge of the Google Ads ecosystem. You will leverage your experience to position campaigns for success and find creative solutions to problems. This position reports to a Director in the Media Activation division, who oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role will be remote or hybrid (NYC, Nashville, LA, San Francisco).
RESPONSIBILITIES
Campaign Management & Execution
- Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager.
- Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives.
Client Engagement
- Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized.
Team Collaboration
- Collaborate with internal teams to ensure campaign execution aligns with client objectives.
- Manage day to day tasks and responsibilities utilizing the team’s project management platform.
Analysis & Reporting
- Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full.
- Deliver clear, data-driven performance reports and insights to clients.
- Ensure accuracy, consistency, and timeliness of reporting.
QUALIFICATIONS
- 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion).
- Hands-on experience in managing monthly campaign budgets of $50k+
- Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management.
- Proactive approach to campaign optimization and strategy.
- Meticulous attention to detail.
- Excellent communication skills.
- Strong quantitative skills.
Preferred but not required:
- Google Ads Editor proficiency.
- Paid Search campaign management experience.
- PMax campaign management experience.
- Microsoft Ads experience.
- DV360 experience.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $80,000.00 - $90,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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