市场运营分析师
Marketing Operations Analyst
**关于Glia**
Glia是排名第一的银行人工智能平台，帮助社区和区域金融机构提高效率、加速贷款增长、推动存款，并提供能够战胜大银行和金融科技公司的体验。
Glia的银行人工智能操作系统是现有技术栈之上的核心智能层，激活了一个由专业代理组成的AI工作队伍，这些代理从银行数据、交互历史和系统记录中获取信息。这些经过银行训练的代理在语音和数字渠道（从前台到后台）自动化工作流程，从而降低运营成本并实现统一银行家模式。
Glia凭借其坚不可摧的安全性和可靠性，被700多家银行和信用合作社所信赖。Glia提供了行业首个合同保证的无幻觉承诺。这就是为什么Glia的客户能够迅速且自信地将银行AI投入实际应用，并从第一天起就获得可衡量的结果。更多关于Glia的信息请访问[glia.com](http://glia.com)。
**你将负责的工作**
_平台管理_
- 日常运行我们的营销工具（Marketo、Salesforce等）。确保它们正确配置并良好协同工作
- 确保营销工具与CRM之间的数据流畅传输。确保线索、联系人和活动数据准确且可用
- 发现并解决系统间的差距。与收入运营和IT部门合作。分享你认为的原因以及首先尝试的方法
- 处理线索生命周期管理，如重复清理、字段规则和漏斗阶段
_供应商管理_
- 管理我们的工具供应商。测试新工具，协助续订和合同，根据需求变化添加或移除工具
- 记录我们的系统如何运作以及如何运行它们。成为营销系统请求的第一响应点。负责你的任务，设定时间线，并在人们询问前分享更新
_自动化与报告_
- 构建AI工作流，减少线索路由、数据清理和活动任务中的手动工作。发现重复性工作并提出自动化建议
- 保持我们的活动标签和UTM规则清晰，以便测量营销如何推动收入
- 构建人们无需帮助即可使用的报告和仪表盘。发现趋势并解释其对业务的意义——而不仅仅是数字本身
**要求**
- 具有营销运营、收入运营或类似角色的经验。具备B2B SaaS经验者优先
- 有实际操作营销平台（最好是Marketo）和CRM（最好是Salesforce）的经验，包括它们的连接方式。你了解
查看英文原文
**About Glia**
Glia is the #1 Banking AI platform, empowering community and regional financial institutions to create efficiencies, accelerate loan growth, drive deposits, and deliver experiences that win against megabanks and fintechs.
Glia's Banking AI Operating System is a central intelligence layer on top of existing tech stacks, activating an AI workforce of specialized agents that draw from banking data, interaction history, and integrated systems of record. These banking-trained agents automate workflows across voice and digital–from front office to back office–resulting in decreased operational costs and the Universal Banker model.
Trusted by 700+ banks and credit unions for its ironclad security and reliability, Glia delivers the industry’s first contractual no-hallucination guarantee. It’s why Glia customers quickly and confidently put Banking AI to work with measurable results from day one. More information about Glia can be found at [glia.com](http://glia.com).
**What you'll do**
_Platform Management_
- Run our marketing tools day to day (Marketo, Salesforce, and others). Keep them set up right and working well together
- Keep data moving cleanly between our marketing tools and our CRM. Make sure leads, contacts, and campaign data are correct and ready to use
- Find and fix gaps between systems. Work with Revenue Operations and IT. Share what you think is causing it and what to try first
- Handle lead lifecycle management like duplicate cleanups, field rules, and funnel stage
_Vendor Management_
- Manage our tool vendors. Test new tools, help with renewals and contracts, and add or remove tools as our needs change
- Write down how our systems work and how to run them. Be the first stop for marketing systems requests. Own your tasks, set timelines, and share updates before people ask
_Automation & Reporting_
- Build AI workflows that cut manual work in lead routing, data cleanup, and campaign tasks. Spot repeat work and suggest ways to automate it
- Keep our campaign tagging and UTM rules clean so we can measure how marketing drives revenue
- Build reports and dashboards people can use without help. Spot trends and explain why they matter to the business — not just what the numbers say
**Requirements**
- Experience in marketing ops, revenue ops, or a similar role. B2B SaaS experience is a plus
- Hands-on work running a marketing platform (ideally Marketo) and a CRM (ideally Salesforce), including how they connect. You know your way around Salesforce and where data lives
- You have managed or tested marketing tools (Google Analytics, ZoomInfo, LeanData, Gong, 6Sense, etc.)
- You know how B2B SaaS sales works, from first outreach to closed deal. You understand terms like pipeline, ARR, ACV, and churn
- Strong with data. You build clean models and reports on your own
- You use AI tools (like Claude or ChatGPT) every day to work faster
- You own your work. You track your own tasks, hit deadlines, flag problems early, and bring a fix when something goes wrong
- Excellent email, and social communication skills in English. You adjust how you explain things for technical and non-technical people
- You know at least one data tool beyond Excel (Tableau, Salesforce Reports, or basic SQL). You pick up new tools fast
**Bonus:**
- Working knowledge of SQL, APIs (Marketo API is a plus), or reverse ETL tools
- Marketo Certification
- You understand multi-touch attribution and ABM
- You know BI tools like Tableau, Looker Studio, or Power BI
Glia is an equal-opportunity employer. Glia does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.
_The Glia Talent Acquisition team uses **@**_ [_**glia.com**_](http://glia.com) _and_ [_**@**_](mailto:darina.danchenko@gliatalent.com) [_**gliatalent.com**_](http://gliatalent.com) _email addresses for coordinating interviews, providing updates, and sending documents._
_Our hiring process involves an introduction, practical and team interviews, and a decision and offer. For more information, visit our_ [_Recruitment Privacy Notice page_](https://www.glia.com/eu-recruitment-privacy-notice) _or contact our talent team via **talent@glia.com**_