高级生命周期营销经理
Senior Lifecycle Marketing Manager
**关于G2 - 公司**
G2是全球最大的、最值得信赖的软件市场。当你加入G2，你将加入一个行业领先的团队，通过真实软件用户的可信洞察来推动决策和策略，帮助 businesses 达到其巅峰潜力。
现在，我们与[Capterra](https://www.capterra.com/)、[SoftwareAdvice](https://www.softwareadvice.com/)和[GetApp](https://www.getapp.com/)携手合作，打造了最大的在线数据和软件洞察来源，以在AI时代推动智能购买。我们拥有超过2亿的年访问量和600万条经验证的评论，现在已成为软件买家做出更好更快决策的中心场所。
而我们才刚刚开始！我们正致力于改变全球B2B软件行业，成为AI时代的软件买家和卖家最值得信赖的数据基础。
这听起来是否令人兴奋？加入我们，一起实现下一个PEAK！
**关于G2 - 我们的人**
在G2，我们的一切以及我们的所作所为都植根于我们的PEAK价值观——（P）绩效 + （E）企业家精神 + （A）真实性 + （K）善良。在G2工作意味着你是价值驱动、不断成长的全球社区的一部分，我们一起攀登PEAK。我们为彼此的成功欢呼，从错误中学习，并在困难时期互相支持和依靠。带着雄心和企业家精神，我们互相激励去承担具有挑战性的工作，这将帮助我们共同成长和学习。
你将加入一个由聪明、专注且善良的个体组成的全球多元化团队，每个人都有独特的才能、抱负和人生经历。我们社区和文化的核心是我们的员工主导的ERGs，它们庆祝并突出我们全球团队的多样身份。作为一家公司，我们有意地关注我们的[DEI](https://company.g2.com/dei)和慈善工作（如我们的[G2 Gives](https://company.g2.com/gives)项目），因为这鼓励我们所有人成为更好的人。
### 关于该职位
在G2的各个市场（Capterra、Software Advice和GetApp）中端到端地推动生命周期营销——负责受众、细分和信息策略，运行AI辅助的跨渠道活动（邮件、短信、付费社交），以提升参与度和留存率。领导和发展生命周期团队，设定运营节奏，并通过实验和对高级利益相关者的影响力来推动成果。
### 在这个角色中
查看英文原文
**About G2 - The Company**
G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.
Now, we have joined forces with [Capterra](https://www.capterra.com/), [SoftwareAdvice](https://www.softwareadvice.com/), and [GetApp](https://www.getapp.com/) to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.
And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.
Does that sound exciting to you? Come join us as we try to reach our next PEAK!
**About G2 - Our People**
At G2, everything we are and what we do is grounded in our PEAK values— ( _P_ erformance + _E_ ntrepreneurship + _A_ uthenticity + _K_ indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our [DEI](https://company.g2.com/dei) and philanthropic work (like our [G2 Gives](https://company.g2.com/gives) program) because it encourages us all to be better people.
### About The Role
Drive lifecycle marketing end to end across G2's marketplaces (Capterra, Software Advice, and GetApp) — owning audience, segmentation, and messaging strategy and running AI-assisted, cross-channel campaigns (email, SMS, paid social) that grow engagement and retention. Lead and develop the lifecycle team, set the operating cadence, and drive outcomes through experimentation and influence with senior stakeholders.
### In This Role, You Will:
- **Lifecycle Strategy & Execution (35%)**
- Own and drive end-to-end lifecycle programs for both software buyers and reviewers — driving engagement, retention, and advocacy across every stage of the journey.
- Design and optimize onboarding, nurture, and reactivation campaigns across email and SMS, using segmentation and personalization to deliver relevant experiences at scale.
- Own the full workflow: ideation, build, QA, launch, and ongoing optimization for marketing automation across channels.
- Apply AI tools across the lifecycle workflow, from content generation to segmentation and journey automation, to increase program speed and scale.
- **Data-Driven Insights & Experimentation (25%)**
- Own the lifecycle metrics that matter: engagement, retention, LTV and stay accountable for moving them, not just measuring them.
- Read user behavior, campaign performance, and cohort trends to decide where the biggest opportunities are and what to do next.
- Drive the experimentation roadmap: sizing bets by impact and effort, prioritizing ruthlessly, and deciding what to kill, scale, or double down on based on results.
- Partner with Analytics, Product, and Advisor/Advocate teams to pressure-test the strategy and keep it aligned to business goals.
- **Strategy & Team Management (30%)**
- Lead and develop the lifecycle team, setting the operating cadence and process for how work is prioritized, built, launched, and measured.
- Identify opportunities for efficiency across the lifecycle workflow — streamlining production, QA, and reporting so the team ships more, faster.
- Own the lifecycle segmentation framework across buyers and reviewers — cohorts, lifecycle-stage triggers, and the messaging, copy, and email template strategy that AI and the team execute against; partner with Content on editorial themes.
- Set how lifecycle work gets prioritized, built, launched, and measured, and drive alignment with senior stakeholders through influence and results.
- Drive innovation in lifecycle, coaching the team to test new approaches, channels, and AI-assisted solutions that raise the bar on impact.
- Stay ahead of lifecycle, email, SMS, and AI trends, and own email/SMS best practices, deliverability, data integrity, and compliance.
- **Cross-Channel Execution (10%)**
- Aim to own SMS end to end and coordinate with paid social — aligning messaging and timing across email, SMS, and paid social into one coherent experience, not siloed touches.
- Partner with Product, Content, CRO, and Engineering to keep experiences and supporting landing pages seamless.
### Minimum Qualifications:
We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway.
- 7–10 years in lifecycle, retention, or CRM marketing — ideally in SaaS, a digital marketplace, or B2B — with a track record as a recognized subject-matter expert in the discipline.
- People-management experience, with a track record of building and developing high-performing lifecycle or CRM teams.
- Demonstrated, hands-on experience applying AI tools to email and lifecycle campaigns (e.g., content and subject-line generation, segmentation, send-time or journey optimization, or automated/agentic workflows) with measurable results.
- Track record of driving cross-functional programs and senior-stakeholder alignment through influence rather than direct authority.
- Cross-channel experience: hands-on ownership of SMS campaigns and/or close collaboration with paid social, in addition to email.
- Expertise in marketing automation, segmentation, and personalization, with hands-on experience on leading platforms (e.g., Eloqua, HubSpot, Marketo, Salesforce Marketing Cloud, Braze).
- Strong analytical and experimentation skills — you size experiments by expected impact, design statistically sound tests, and make confident go/no-go and prioritization decisions based on measured results, not gut feel.
- Experience scaling high-impact programs from ambiguity, and leading through influence with senior stakeholders.
- A blend of enterprise-grade communication and relationship-building with a scrappy, solutions-oriented drive — an ambitious operator who finds a way to make it happen.
**Our Commitment to Inclusivity and Diversity**
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments [here](https://culture.g2.com/commitments).
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