Senior Lifecycle Marketing Manager
超人提供动态混合模型，并且该角色的候选人可以远程进行。你可能会在计划合作周期间前往亲身见面。管理人员根据业务需求确定亲眼时间._ _ 这种混合方法有助于培养信任，创新和强大的团队文化，随着需要集中时间从家工作的灵活性._ ###关于超人的语法现在是超人的一部分，这是人工智能生产力平台，旨在释放每个人的超人类潜力。超人的应用程序和代理套件 AI 带来了人们的工作的地方，并与超过100万个应用程序和网站集成。该公司的产品包括 Grammarly 的写作辅助，超人文档的协作工作空间，邮箱收件箱管理和 Go,这是一个主动的人工智能助理，可以理解环境并自动提供帮助。在2009年成立，超人为全球超过4000万个人，50,000组织和3,000个教育机构提供了权力来消除繁忙的工作和关注重要的事情。在 [superhuman.com]http://superman.com) 了解更多关于我们的价值观 （这里）https://blog.superhuman. com/our-values/).####机会实现我们雄心勃勃的目标，我们正在寻找一位高级生命周期营销经理加入我们的转型团队。在这个角色中，你将把免费的语法用户变成付费客户，使用实验，数据驱动的个性化和 AI 决策来提供相关的 1:1 规模上升体验。我们的团队每年都会向40万多名用户推广直接归因收入。你将以丰富的行为和产品使用数据为定制，并在技术领域最广泛认可的生活周期计划之一工作。你将坐在一个有资源的团队中，拥有直接访问营销运营，数据科学，品牌和创意资源。在这一职位中，你：- 从免费的文法观众那里获得净新预订。建立和运行将免费用户转换为付费客户的程序。与其最好的转换用户匹配每个优惠利 （折扣，免费试用，套件购买，全价升级）. - 运行实验路线图。构建并维护一个以可测量的业务结果相关的前景观的实验路径图。用一个明确的假设，适当的大小和阻碍来运行每项。- 形状频道策略。帮助定义转型团队在整个战略中
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_Superhuman offers a dynamic hybrid model, and candidates in this role can be based remotely. You may be expected to travel to meet in person during your team’s scheduled collaboration weeks. Managers will determine in-person time according to business needs._
_This hybrid approach helps foster trust, innovation, and a strong team culture, with the flexibility of working from home, whenever you need focus time._
### About Superhuman
Grammarly is now part of Superhuman, the AI productivity platform on a mission to unlock the superhuman potential in everyone. The Superhuman suite of apps and agents brings AI wherever people work, integrating with over 1 million applications and websites. The company’s products include Grammarly’s writing assistance, Superhuman Docs's collaborative workspaces, Mail’s inbox management, and Go, the proactive AI assistant that understands context and delivers help automatically. Founded in 2009, Superhuman empowers over 40 million people, 50,000 organizations, and 3,000 educational institutions worldwide to eliminate busywork and focus on what matters. Learn more at [superhuman.com](http://superhuman.com) and about our values [here](https://blog.superhuman.com/our-values/).
### The Opportunity
To achieve our ambitious goals, we’re looking for a Senior Lifecycle Marketing Manager to join our Lifecycle Conversion team. In this role, you will turn free Grammarly users into paying customers, using experimentation, data-driven personalization, and AI decisioning to deliver relevant, 1:1 upsell experiences at scale.
Our team drives millions of dollars in directly attributable revenue every year. You will market to 40M+ users, with rich behavioral and product-usage data to personalize against, and work in one of the most widely recognized lifecycle programs in tech. You will sit on a well-resourced team with direct access to Marketing Operations, Data Science, Brand, and Creative resources.
In this role, you will:
- Drive net new bookings from the free Grammarly audience. Build and run programs that convert free users into paying customers. Match each offer lever (discounts, free trials, suite purchases, full-price upgrades) to the users it converts best.
- Run an experimentation roadmap. Build and maintain a forward-looking roadmap of experiments tied to measurable business outcomes. Run each one with a clear hypothesis, proper sizing, and holdouts.
- Shape channel strategy. Help define the conversion team’s strategy across email, in-product messaging, and push.
- Own AI decisioning. Partner with Dillon and our vendor, Hightouch, to drive incremental revenue through personalized 1:1 upsell experiences at scale.
- Personalize with data. Use behavioral, product-usage, and lifecycle data to design upsell programs that feel relevant and useful.
- Lead international and multilingual growth. Be the DRI for internationalization growth efforts, partnering with the Internationalization team on growth outside the US and among multilingual users, including non-native English speakers in the US.
- Help grow cross-product monetization. Help drive adoption and upgrades across the Superhuman suite (Grammarly, Go, Docs, Mail, GPTZero, Fathom).
### Qualifications
You are a strong fit if you have:
- 4+ years of experience in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company, with a record of driving incremental revenue.
- Hands-on experience running statistically sound A/B tests using power analyses, holdouts, and other best practices. A track record of identifying business opportunities, running experiments to influence the metrics, then analyzing results to make a business decision.
- A record of hands-on building of lifecycle programs, with measurable impact on business metrics beyond channel metrics, such as retention, LTV, and revenue.
- Deep knowledge of email and in-product messaging, and working knowledge of push.
- Fluency with data: you run your own analyses to build a business case or size an opportunity.
- Experience with modern marketing tools (Braze, Hightouch, Iterable) and familiarity with supplementary tools like Statsig, Databricks, and Figma.
- Clear, concise writing and comfort leading cross-functional partners you don’t manage.
- Experience using AI to improve your workflow.
Bonus points:
- Experience running AI decisioning, generative copy, or dynamic content programs.
### Compensation and Benefits
Superhuman offers all team members competitive pay along with a benefits package encompassing the following and more:
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
Superhuman takes a market-based approach to compensation, so base pay may vary by location. Our US locations are categorized into two compensation zones based on proximity to our hub locations.
For more information about our compensation zones and locations where we currently support employment, please refer to [this page](https://superhuman.com/company/careers/compensation-zones). If a location of interest is not listed, please speak with a recruiter for additional information.
Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.
### We encourage you to apply
At Superhuman, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Superhuman is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).