Growth Lead
- 设计，优先级和运行端到端的增长实验以确定可扩展的增长机会。·优化登录，产品激活，使用和免费付费转换。·利用 PostHog 等工具分析产品和用户行为数据来识别增长机遇和摩擦点。·开发和优化生命周期活动，在产品推进中并通过客户.io 等工具进行升级旅行。·测试收购和规模增长渠道以及举措，证明可衡量的影响。· 建立和跟踪关键增长指标，包括激活，转换，保留，使用和扩张。· 构建可重复的增长实验，见解和已证明的增长杆库。· 与产品，数据和商业团队密切合作将见解转化为增长倡议。·不断识别，测试和实施改善 Rayda 产品带来的增长和收入绩效的机会。要求 · 47年的经验在增长，产品增长或相关角色中，最好是在 B2B SaaS 内部。· 设计和执行成长实验的经验终结。· 在安装，激活，改造和采用产品方面获得了经验。· 自助服务或自由 SaaS 增长模式的经验。· 强大的数据分析技能，具有独立分析产品道和用户行为的能力。· 在 PostHog 和 Customer.io 或类似工具中有经验。• 对生命周期营销，实验和转换优化的强大了解。· 与产品，数据和商业团队有效合作的能力。· 较好的分析思维，拥有和执行能力。为什么加入 Rayda?成为一个以使命为导向的公司的一部分，塑造工作未来和可持续发展。与全球分布式，雄心勃勃的和协作团队一起工作。最初发布在喜马拉雅山脉。
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This is a remote position.
· Own and execute Rayda's growth strategy across acquisition, activation, conversion, retention and expansion.
· Design, prioritise and run end-to end growth experiments to identify scalable growth opportunities.
· Optimise onboarding, product activation, usage and free to paid conversion.
· Analyse product and user behaviour data using tools such as PostHog to identify growth opportunities and friction points.
· Develop and optimise lifecycle campaigns, in product nudges and upgrade journeys using tools such as Customer.io.
· Test acquisition and growth channels and scale initiatives that demonstrate measurable impact.
· Establish and track key growth metrics, including activation, conversion, retention, usage and expansion.
· Build a repeatable library of growth experiments, insights and proven growth levers.
· Work closely with Product, Data and Commercial teams to translate insights into growth initiatives.
· Continuously identify, test and implement opportunities to improve Rayda's product led growth and revenue performance.
Requirements
- 4–7 years of experience in growth, product growth or a related role, preferably within B2B SaaS.
- Proven experience designing and executing growth experiments end to end.
- Hands on experience with onboarding, activation, conversion and product adoption.
- Experience with self serve or freemium SaaS growth models.
- Strong data analysis skills, with the ability to independently analyse product funnels and user behaviour.
- Experience with PostHog and Customer.io or comparable tools.
- Strong understanding of lifecycle marketing, experimentation and conversion optimisation.
- Demonstrated ability to work effectively with Product, Data and Commercial teams.
- Strong analytical thinking, ownership and execution skills.
- Benefits
Why Join Rayda?Be part of a mission-driven company shaping the future of work and sustainability.Work with a globally distributed, ambitious, and collaborative team.
Originally posted on Himalayas